The famous Macintosh “Picasso” trademark logo was developed for the introduction of the original 128k Mac back in 1984. A minimalist line drawing reminiscent of the style of Pablo Picasso, this whimsical graphic implied the whole of a computer in a few simple strokes. It was an icon of what was inside the box, and became as famous as the computer it represented.
The logo was designed by Tom Hughes and John Casado, art directors on the Macintosh development team. Originally the logo was to be a different concept by artist Jean-Michel Folon, but before launch it was replaced by the colorful line drawing. It’s been famous ever since, and the style has endured across decades.
Casado recently attended the 30th Anniversary of the Mac celebration, and emailed Cult of Mac to shed some light on the history of this famous graphic. It turns out Picasso was not the primary inspiration for this after all – rather, it was Henri Matisse!