LOS ANGELES — Microsoft has faced a perception problem ever since last year’s Electronic Entertainment Expo. At this year’s E3 media briefing, however, everything the company said, did or showed was aimed squarely at fixing things.
“We listened to you, the gamers,” said Xbox director Phil Spencer to the crowd gathered here Monday. “This year, we’re only focusing on games.”
The next 90 minutes brought a fast-paced, booming litany of games, games, games. The wristbands given to every attendee at the Galen Auditorium flashed with colored lights to complement the onscreen demos and video game trailers. The speakers filled the room with so much sound that the hairs on the sides of my head moved when the explosions happened. And there were a lot of explosions.