Spider-Man and the Avengers are teaming up! Photo: Marvel
Sony and Marvel have struck a deal, paving the way for everyone’s favorite sass-mouthed wall crawler, Spider-Man, to appear in films alongside Iron Man, Captain America and the Avengers.
Let’s rewind a bit. The year is 1996, and after overextending itself during the previous decade’s comics boom, Marvel Comics is broke. But along comes an Israeli toy designer named Avi Arad to save the company, who famously tells creditors not to give up on Marvel yet (“Spider-Man alone is worth a billion dollars,” Arad reportedly said at the time).
With Guardians of the Galaxy, Marvel Studios is spinning its movie empire forward into the future. Images courtesy Marvel Studios
A comic book movie about misfit space superheroes might not seem to have much in common with Apple’s long-rumored entry into wearable computing. However, for a handful of reasons, Guardians of the Galaxy is to Marvel Studios what the iWatch is to Apple –- a high-profile release that’s critical to the company’s future success.