Here’s a reason to download Apple’s 12 Days of Gifts app if you haven’t already: the latest gift — freely downloadable using the app — is Martin Scorsese’s critically-acclaimed 2011 film Hugo.
The movie, based on Brian Selznick’s New York Times best-seller, The Invention of Hugo Cabret, tells the story of a 12-year-old boy living in the walls of a Parisian train station, who meets a down-on-his-luck toymaker, who turns out to be silent movie special effects maestro Georges Méliès (the guy that famously made this iconic short, entitled A Trip to the Moon).
Apple debuted a new ad for Siri last night starring famed director Martin Scorsese. The ad is basically just Scorsese riding around in a New York City cab talking to Siri about appointments, finding friends, and traffic. Not too exciting. But if you look closely, you may have noticed an easter egg in the film pointing back to Scorsese’s early days of film making.
The number of the taxi Scorcese is riding in is “3S96,” which is the same taxi Robert De Niro’s character drove in Scorsese’s film Taxi Driver. We’re not sure if his appointments were references to any of his other films, but if you spot any other Easter Eggs in the ad let us know in the comments.
Following other recent celebrity Siri promos, film director Martin Scorsese has made his way into Apple’s latest TV spot. Scorsese is seen rapid-firing questions at Siri in a taxi cab, asking about appointments, the traffic, and where to find one of his friends.