Even though Android has been dominating the smartphone marketshare, the tablet wars are a completely different story as the iPad is clearly the most popular device while all Android tablets are struggling to gain significant usage.
In a new report from the Chitika Ad Network, Apple’s iPad now accounts for 81% of U.S. tablet web traffic. The iPad is so far ahead of the Android tablets, that even if you combined the top 3 performing Android tablets marketshare, they still would look insignificant next to the iPad’s numbers.
Android's scraping the bottom of the barrel when it comes to attracting new rubes.
According to the latest data from comScore, Android might have peaked. Meanwhile, iOS is still going strong.
New smartphone users — individuals trading in their own feature phones for their first touchscreen, Android’s core constituency — are at their lowest level since 2010: just 300k new smartphone users a week in the last quarter, compared to 1.5 million in November.
It gets worse for Google. Android added the fewest number of new users than it has since 2009. It’s effectively an all-time low for Android growth, which, as Horace Dediu points out, equals four straight months of decline.
Apple and Samsung are neck and neck when it comes to U.S. smartphone market. In Japan, which represents roughly 5% of the global smartphone market, however, the iPhone is significantly beating Samsung’s range of Android handsets. Apple, in fact, has a more than 20% lead over Samsung in Japan – significantly higher than its current 5% lead over Samsung in America.
Despite holiday gains, Apple retakes tablet market share from Amazon and Android.
While Apple saw strong sales for all its iOS devices during its post-holiday quarter, Android tablet sales slumped, giving up any gains that Android had seen as a tablet platform during the holiday shopping season.
According to IDC, overall tablet shipments were down more than the analyst firm had expected. The decline to 17.4 million units represented a 38.4% drop off from the holiday quarter shipments of 28.2 million units – a notably steeper decline than IDC’s predicted 34% decline.
While overall tablet shipments were down, Android tablets slumped significantly more than Apple’s iPad, which gained an additional 13.3% of the tablet market.
Apple continues to account for most of the mobile phone industry's profits.
When analysts and companies compare mobile devices, the big number everyone focuses on is how much market share each platform or product has in relation to its competitors. While this makes for a good overall view of the playing field, it doesn’t always give a clear or accurate picture of which companies are doing well on a single metric as a model for success and ignores others, like whether a platform or manufacturer managed to turn a significant profit.
This is, of course, a very big point when discussing Apple’s iOS succes compared to Android as a whole or to individual manufacturers – and something that Asymco’s latest review of the mobile phone market in which Apple accounts for a small 8.8% of handsets but reaps a whopping 73% of the industry’s profits.