All items tagged with "marketing"

Apple Recruits Wolff Olins CEO For New Marketing Role

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Apple has reportedly hired Karl Heiselman, chief executive officer of branding agency Wolff Olins, to join the company in a new marketing communications role.

The former CEO and branding expert has been with Wolff Olins for a total of 14 years — and during his seven years as chief executive officer has worked with a number of high profile clients, including Apple.

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Become An Email Ninja With This Gmail Course [Deals]

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Email is a controlling beast sometimes. Don’t swim upstream against the ridiculous flow of important emails.

With this email course you will learn to effectively manage your email to increase productivity and get hours of your life back. No more wading through a flood of emails. And Cult of Mac Deals has it for 61% off the regular price – just $19!

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How To Get Your Game Reviewed On Cult Of Mac

So, you've got a game you'd like us to review...

So, you’ve got a game you’d like us to review…

Here at Cult of Mac, we’re just starting our coverage of iOS and Mac games, as our fearless leader Leander told you in the publisher’s letter for the inaugural edition of our Newsstand magazine.

Since we’re just starting up, it’s pretty easy to get our attention when it comes to promotional emails and review requests. While we can’t review all the games we’re sent, we do read all the promotional emails that you’re sending our way.

Even still, we’d be lucky to review even a minuscule percentage of games we get requests for, so there are a few things that you can do to guarantee that we’ll take a closer look. There are a few more than you can do to make sure we don’t look much closer, too.

Here’s a list of both extremes, to help guide you on your way to getting coverage on Cult of Mac.

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Learn How to Mobilize Your WordPress Website [Deals]

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If you are one of the owners or developers of one of the 60 million websites powered by WordPress and want to know how to integrate it with mobile, one of the most powerful marketing tools of our lifetime, then you are in the right place.

With this actionable video course you’ll learn how to use a WordPress mobile plugin, use a responsive WordPress theme, and a mobile theme to mobilize your site. And you’ll get to it while savings 60% in the process. That’s because this Cult of Mac Deals offer is only $39 for a limited time!

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The Samsung Galaxy SIV: All Tell, But Nothing To Show [Opinion]

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At one point during Samsung’s tacky Galaxy SIV launch event at the Radio City Music Hall in New York, the emcee — upon asking what the point of a screen that could react to gestures in mid-air without actually touching it, and being treated to a Greek chorus of answers from a constabulary of shrill, histrionic shrews — said of Samsungs new Air Gestures: “Okay, I see how that might be useful.”

Those words really sum up everything Samsung put up on stage tonight. I see how that might be useful.

The Galaxy SIV is a phone largely unchanged from the SIII. It’s a little thinner, a little lighter, a little more powerful. It has a bunch of new features. And all of them require a small one-act play on one of the most important stages in Manhattan to explain why, in a certain circumstance, they might be useful.

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Samsung Outspends Apple By More Than Three To One In Smartphone Advertising

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It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.

That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.

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What Does It Take For Mobile Marketing To Succeed On The iPhone and iPad?

What Does It Take For Mobile Marketing To Succeed On The iPhone and iPad?

The iPhone and iPad present unique marketing opportunities and challenges.

Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.

So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.

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Working On An Ebook Using iBooks Author? These Template Packages Can Make It Look Like A Masterpriece

Working On An Ebook Using iBooks Author? These Template Packages Can Make It Look Like A Masterpriece

Template packs for iBooks Author, help make your ebooks look unique and professionally designed.

Although Apple pitched iBooks Author as a tool for educators, the company fully supports anyone who want to create an ebook using iBooks Author to do so. Apple also lets anyone that creates an ebook with iBooks Author to distribute it through the iBookstore – the catch being that the iBooks Author edition of an ebook can’t be published using another company’s store (though the text of the title can be repackaged using other apps and sold elsewhere). As usual, Apple will take a 30% cut of any sales.

There are, of course, plenty of non-education uses for iBooks Author.

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The iPad Helps Pharmaceutical Reps Influence Prescribing Practices Among Doctors

The iPad Helps Pharmaceutical Reps Influence Prescribing Practices Among Doctors

Study shows growing number of pharmaceutical reps using iPads.

We talk about the iPad’s role in healthcare pretty regularly. Many physicians and health care practices have found innovative ways to integrate the iPad into daily patient interactions. According to a new study, the pharmaceutical industry has discovered that the iPad is an excellent tool for promoting new medications and that it can influence the prescribing habits of doctors.

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Seven Rules Can Deliver iPhone Marketing Success

Seven Rules Can Deliver iPhone Marketing Success

Seven simple rules about push notifications help craft killer iPhone/iPad marketing campaigns.

Over the past few months, a number of different studies have shown the iPad (and to a lesser extent the iPhone) is a near-perfect advertising vehicle that enourages ad click-throughs, user engagement, and purchase decisions in ways that generally aren’t seen with other technologies.

A truly well-crafted marketing campaign aimed at iPad and iPhone users in, however, is more than just a series of ads. Instead it’s a series of interactions that build a relation with mobile customers. According to the marketing gurus at MarketingProfs, one key to building those relationships is using push notifications – and using them in the right ways.

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