Restaurants try to take advantage of the free marketing Instagrammers provide when they share food photos.
Some restaurants take pride in offering perfect food and wine pairings. Others think more in terms of food and phone pairings.
Yes, you can blame Instagram if your restaurant is a little brighter and the presentation of the food is a bit fussier. Restauranteurs are trying to cash in on our obsession with photographing our meals by giving Instagram users better lighting and compositional conditions to make more appetizing shots.
Design questions aside, the true mystery about Apple’s long-rumored iWatch lies in exactly what types of health-related sensors the wearable might include. A recent report claims the iWatch will sport an astonishing 10 different sensors, including one for sweat.
While pedometers, accelerometers, thermometers and every other o-meter Jony Ive can get his hands on might all make sense for a smartwatch, we’re wondering what Apple could do with a sweat sensor? Other than verify that, yes, your sweat glands are pouring out more fluid per minute than Niagara Falls during your jog?
It turns out that adding sweat sensors would do more than differentiate the iWatch from smartwatches by LG, Motorola and Samsung right out of the gate. It could make the iWatch the most “personal” device you’ve ever shackled yourself to, with surprising applications that go far beyond fitness and health.
Tara Zirker shows the StayAtHand travel app to MacRumors’ Arnold Kim during AltConf’s Journalist Pitch Lab. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — You created an app. You think it’s awesome. Your friends say so too. Something nags at you, though: You have zero reviews, your downloads don’t outnumber your Facebook pals, and you need to make rent.
There’s a fancy name for your problem: “discoverability.” Millions of good apps face it, gathering dust between bogus fart apps and Flappy Bird clones.
“It’s hard to make a living in the App Store,” says Michael Yacavone, founder of Individuate, which makes personal-development apps Ace It! and Affirmable.
But there is definitely money to be made in the App Store, to the tune of $15 billion Apple has paid developers so far. Apple recently vowed to improve discoverability by adding an “explore” tab to the App Store, but whether users will search for new and exciting apps remains to be seen. The basic problem remains for most developers: Nearly everyone is ignoring you. Journalists can help, but you have to know how to deal with them.
Apple has reportedly hired Karl Heiselman, chief executive officer of branding agency Wolff Olins, to join the company in a new marketing communications role.
The former CEO and branding expert has been with Wolff Olins for a total of 14 years — and during his seven years as chief executive officer has worked with a number of high profile clients, including Apple.
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Here at Cult of Mac, we’re just starting our coverage of iOS and Mac games, as our fearless leader Leander told you in the publisher’s letter for the inaugural edition of our Newsstand magazine.
Since we’re just starting up, it’s pretty easy to get our attention when it comes to promotional emails and review requests. While we can’t review all the games we’re sent, we do read all the promotional emails that you’re sending our way.
Even still, we’d be lucky to review even a minuscule percentage of games we get requests for, so there are a few things that you can do to guarantee that we’ll take a closer look. There are a few more than you can do to make sure we don’t look much closer, too.
Here’s a list of both extremes, to help guide you on your way to getting coverage on Cult of Mac.
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At one point during Samsung’s tacky Galaxy SIV launch event at the Radio City Music Hall in New York, the emcee — upon asking what the point of a screen that could react to gestures in mid-air without actually touching it, and being treated to a Greek chorus of answers from a constabulary of shrill, histrionic shrews — said of Samsungs new Air Gestures: “Okay, I see how that might be useful.”
Those words really sum up everything Samsung put up on stage tonight. I see how that might be useful.
The Galaxy SIV is a phone largely unchanged from the SIII. It’s a little thinner, a little lighter, a little more powerful. It has a bunch of new features. And all of them require a small one-act play on one of the most important stages in Manhattan to explain why, in a certain circumstance, they might be useful.
It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
The iPhone and iPad present unique marketing opportunities and challenges.
Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.
So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.