Those fuzzy feelings you have about Apple are by design

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Apple nail art
Trading up iPhones was such a big deal to Lauren WIlkin, she artistically marked her nails for the occasion.
Photo: Lauren Wilkin

Apple co-founder Steve Jobs’ uncompromising demands and brutal assessments of products in development paint a picture of a CEO who cared little about his colleagues’ feelings.

That’s because he was obsessed with yours.

A report published this week points to this and shows what is arguably the most brilliant and enduring part of his legacy.

What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Instagram is about to hit you with ads whether you Like them or not

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Instagram ads
Get ready to see this stuff all the time.
Photo: Progressive (via Instagram)

Are you tired of your Instagram feed being low on sponsored posts from companies trying to sell you things? If so, here comes the best news you’ve ever heard.

The company has opened up its advertising code to make it easier than ever for partners to get ads all up in the Facebook-owned photo-sharing app.

Image is everything as restaurants plate their food for Instagram fame

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Food photography
Restaurants try to take advantage of the free marketing Instagrammers provide when they share food photos.
Photo: Brigham Young University

Some restaurants take pride in offering perfect food and wine pairings. Others think more in terms of food and phone pairings.

Yes, you can blame Instagram if your restaurant is a little brighter and the presentation of the food is a bit fussier. Restauranteurs are trying to cash in on our obsession with photographing our meals by giving Instagram users better lighting and compositional conditions to make more appetizing shots.

Sweat sensor could make iWatch most personal device ever

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iwatch

Design questions aside, the true mystery about Apple’s long-rumored iWatch lies in exactly what types of health-related sensors the wearable might include. A recent report claims the iWatch will sport an astonishing 10 different sensors, including one for sweat.

While pedometers, accelerometers, thermometers and every other o-meter Jony Ive can get his hands on might all make sense for a smartwatch, we’re wondering what Apple could do with a sweat sensor? Other than verify that, yes, your sweat glands are pouring out more fluid per minute than Niagara Falls during your jog?

It turns out that adding sweat sensors would do more than differentiate the iWatch from smartwatches by LG, Motorola and Samsung right out of the gate. It could make the iWatch the most “personal” device you’ve ever shackled yourself to, with surprising applications that go far beyond fitness and health.

Why no one cares about your app and what to do about it

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Arnold Kim, of MacRumors, listens as a developer explains her app at the AltConf Journalist Pitch Lab in San Francisco, CA, June 3, 2014. Photo: Jim Merithew/Cult of Mac
Tara Zirker shows the StayAtHand travel app to MacRumors' Arnold Kim during AltConf's Journalist Pitch Lab. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — You created an app. You think it’s awesome. Your friends say so too. Something nags at you, though: You have zero reviews, your downloads don’t outnumber your Facebook pals, and you need to make rent.

There’s a fancy name for your problem: “discoverability.” Millions of good apps face it, gathering dust between bogus fart apps and Flappy Bird clones.

“It’s hard to make a living in the App Store,” says Michael Yacavone, founder of Individuate, which makes personal-development apps Ace It! and Affirmable.

But there is definitely money to be made in the App Store, to the tune of $15 billion Apple has paid developers so far. Apple recently vowed to improve discoverability by adding an “explore” tab to the App Store, but whether users will search for new and exciting apps remains to be seen. The basic problem remains for most developers: Nearly everyone is ignoring you. Journalists can help, but you have to know how to deal with them.

Apple Recruits Wolff Olins CEO For New Marketing Role

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karl-heiselman

Apple has reportedly hired Karl Heiselman, chief executive officer of branding agency Wolff Olins, to join the company in a new marketing communications role.

The former CEO and branding expert has been with Wolff Olins for a total of 14 years — and during his seven years as chief executive officer has worked with a number of high profile clients, including Apple.

How To Get Your Game Reviewed On Cult Of Mac

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So, you've got a game you'd like us to review...
So, you've got a game you'd like us to review...

Here at Cult of Mac, we’re just starting our coverage of iOS and Mac games, as our fearless leader Leander told you in the publisher’s letter for the inaugural edition of our Newsstand magazine.

Since we’re just starting up, it’s pretty easy to get our attention when it comes to promotional emails and review requests. While we can’t review all the games we’re sent, we do read all the promotional emails that you’re sending our way.

Even still, we’d be lucky to review even a minuscule percentage of games we get requests for, so there are a few things that you can do to guarantee that we’ll take a closer look. There are a few more than you can do to make sure we don’t look much closer, too.

Here’s a list of both extremes, to help guide you on your way to getting coverage on Cult of Mac.

Learn How to Mobilize Your WordPress Website [Deals]

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If you are one of the owners or developers of one of the 60 million websites powered by WordPress and want to know how to integrate it with mobile, one of the most powerful marketing tools of our lifetime, then you are in the right place.

With this actionable video course you’ll learn how to use a WordPress mobile plugin, use a responsive WordPress theme, and a mobile theme to mobilize your site. And you’ll get to it while savings 60% in the process. That’s because this Cult of Mac Deals offer is only $39 for a limited time!