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At one point during Samsung’s tacky Galaxy SIV launch event at the Radio City Music Hall in New York, the emcee — upon asking what the point of a screen that could react to gestures in mid-air without actually touching it, and being treated to a Greek chorus of answers from a constabulary of shrill, histrionic shrews — said of Samsungs new Air Gestures: “Okay, I see how that might be useful.”
Those words really sum up everything Samsung put up on stage tonight. I see how that might be useful.
The Galaxy SIV is a phone largely unchanged from the SIII. It’s a little thinner, a little lighter, a little more powerful. It has a bunch of new features. And all of them require a small one-act play on one of the most important stages in Manhattan to explain why, in a certain circumstance, they might be useful.
It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
The iPhone and iPad present unique marketing opportunities and challenges.
Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.
So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.
Template packs for iBooks Author, help make your ebooks look unique and professionally designed.
Although Apple pitched iBooks Author as a tool for educators, the company fully supports anyone who want to create an ebook using iBooks Author to do so. Apple also lets anyone that creates an ebook with iBooks Author to distribute it through the iBookstore – the catch being that the iBooks Author edition of an ebook can’t be published using another company’s store (though the text of the title can be repackaged using other apps and sold elsewhere). As usual, Apple will take a 30% cut of any sales.
There are, of course, plenty of non-education uses for iBooks Author.
Study shows growing number of pharmaceutical reps using iPads.
We talk about the iPad’s role in healthcare pretty regularly. Many physicians and health care practices have found innovative ways to integrate the iPad into daily patient interactions. According to a new study, the pharmaceutical industry has discovered that the iPad is an excellent tool for promoting new medications and that it can influence the prescribing habits of doctors.
Seven simple rules about push notifications help craft killer iPhone/iPad marketing campaigns.
Over the past few months, a number of different studies have shown the iPad (and to a lesser extent the iPhone) is a near-perfect advertising vehicle that enourages ad click-throughs, user engagement, and purchase decisions in ways that generally aren’t seen with other technologies.
A truly well-crafted marketing campaign aimed at iPad and iPhone users in, however, is more than just a series of ads. Instead it’s a series of interactions that build a relation with mobile customers. According to the marketing gurus at MarketingProfs, one key to building those relationships is using push notifications – and using them in the right ways.
iPad user responses to search ads is changing how companies spend ad dollars.
Studies released earlier this year strongly indicated that the iPad is one of the most effective online advertising vehicles out there. iPad users are more likely to respond to ads than users of most other devices and more likely to purchase or research a product after seeing an ad on their device.
A new study confirms this trend and raises the possibility that the iPad may be subtly reshaping the online advertising industry.
Universal shows how to do a mobile ad campaign the right way.
Over the past few months we’ve learned a lot about the mobile ad market from a variety of studies. We know that iOS users are more likely to respond to ads than Android users, and that there’s often a big return on ads designed specifically for the iPad and other tablets. We’ve also learned that many ad agencies haven’t yet realized the value in either of those data points.
One company that sees the value of mobile ads is Universal Pictures. Universal has created an interactive mobile campaign for its upcoming “Savages” – an Oliver Stone thriller that opens a week from Friday (July 6) – that ticks all the right boxes for mobile ad success.
50% of marketing pros predict iPad continues to dominate business in 2013
The iPad currently dominates the business tablet market so thoroughly that you can pretty much call it the entire market. A big point of debate in many business and IT circles is how long Apple will be able maintain such a position. One research firm reframed that debate by simplifying the question.
Which operating system do you think will become the preferred business tablet option over the next 12 months?
50% of respondents said that they expect the iPad to maintain its lead in business environments.