All items tagged with "market research"

Apple Study Claims That US Consumers Bought Android Devices To Remain With Current Carrier

Apple Study Claims That US Consumers Bought Android Devices To Remain With Current Carrier

Samsung’s Galaxy S Vibrant vs. iPhone 4

Apple claims that its internal research shows that the main reason US smartphone consumers purchased an Android phone instead of an iPhone was in order to stay with their current carrier. The study only covers the US smartphone marked and was brought up by Samsung today as court evidence in the patent infringement trial between the two companies in Northern California.

The study was published at Apple in January of 2011, and shows that 48 percent of those surveyed said that they had went with an Android phone because they “wanted to stay with current wireless provider.”

36 percent said that they “trusted the Google brand,” while 30 percent just like bigger screens. Sometimes, bigger *is* better, according to these folks.

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