How Steve Jobs taught everyone (even Apple’s engineers) to care about design

Photo: Apple
Photo: Apple

It is often said that what separates Apple from companies like Samsung and Sony is that at Apple, design is law. Other companies put engineering first.

But that’s not true, according to former Apple senior designer and user experience evangelist Mark Kawano. Speaking to Fast Company’s design site, Co.Design, Kawano says that Apple is still an engineering first company.

The difference? Every engineer at Apple knows how to think like a designer.