Having seen its shares jump recently, Yahoo CEO Marissa Mayer has another plan she hopes will continue her company’s turnaround: convincing Apple to adopt Yahoo as the default search engine for Safari on iOS.
Yahoo has reportedly been working on two secret projects designed to build “a viable mobile search engine and monetization platform to convince Apple to make Yahoo the default search engine on its Safari browser on the iPhone and iPad,” according to a new report from Re/code.
Codenamed “Fast Break” and “Curveball,” the projects will be the subject of an upcoming presentation Mayer will make to Apple at some point in the near future — with the aim of getting the company to ditch Google as its search partner.
Since taking over as CEO of Yahoo last year, Marissa Mayer has pushed the company to make some huge improvements to its apps for iOS. So far we’ve been treated to stellar updates to Yahoo Weather, News and Flickr and the improvements keep coming as the company just published a nice update for its news app.
Yahoo News for iOS received an impressive redesign in April but today’s update cleans up some of the article navigation and adds better Yahoo! Mail integration, quicker sharing, and sponsored stories.
Steve Jobs received a lot of criticism for not giving away more of the cash he made from Apple and his other ventures, but thanks to wife Laurene Powell Jobs, the Jobs family contributes more than you might think. In fact, they’ve been giving money away for more then two decades, they just happen to be very good at keeping it under wraps.
Yahoo! has this morning announced that it has reached a deal to acquire popular blogging platform Tumblr for $1.1 billion. The company promises “not to screw it up,” and says that Tumblr will continue to operate as a separate business, with David Karp remaining CEO.
Does it really matter if Marissa Mayer wants everyone at Yahoo to use an iPhone?
Apparently Marissa Mayer wants everyone at Yahoo to use an iPhone and she may be willing to spend some of Yahoo’s cash to buy everyone in the company an iPhone if that’s what it takes. The move would be unusual on a couple of different fronts and it would buck some of the trends popular in the Internet and technology industries as well as in mainstream business. The biggest question isn’t what this means for Yahoo – it’s what will consumers and the industry think about her an Yahoo if she does