Apple Watch features showcased in 6 cool new ads


Are Apple Watch expectations just too high?
This is why now is the perfect time to get an Apple Watch.
Photo: Jim Merithew/Cult of Mac

Thanks to its arrival at major retailers like Target and Best Buy, the Apple Watch is going (more) mainstream — and Apple wants potential customers to know exactly what they’ll be able to do with their new wearable devices.

In six cool new ads, Apple shows off nifty Watch features like Apple Pay, Siri, Maps, voice messaging, fitness tracking, and more.

Check them out below.

How Apple could use 3D Touch to bring Maps to life


Screen Shot 2015-09-29 at 10.56.10
3D Touch might be just what Apple Maps needs.
Photo: Apple

3D Touch was the most widely-praised feature of the new iPhone 6s, and something that has the potential to be a real game-changer going forward.

In a newly-published patent, Apple explains how 3D Touch-style technology could revolutionize maps, by letting users animate the screen with different levels of touch.

HopStop shuts down after Apple sucks the life out of it


With Transit coming in iOS 9, HopStop doesn't need to exist anymore.
Photo: Apple

It looks like HopStop is doing the walk of shame back from Apple’s apartment. The city transit mapping service is shutting down as of this October. Apple acquired HopStop in 2013 and seems to have used up just about all of the data it wants for its own Maps app, so the folks in Cupertino have apparently moved on.