Apple’s semi-creepy patent lets you keep a closer eye on your friends


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"Mr. Bond, I've been expecting you."
Photo: USPTO/Apple

With its pro-privacy stance, Apple’s pretty good at treading the line between usefulness and creepiness, which other tech companies can struggle with.

A newly-published patent, however, may challenge that assertion — describing a method for monitoring another person’s location, via their iPhone, with constant user notifications sent to alert you of any changes in their progress along a route.

Presumably so you can hop in a chair, grab a white cat for your lap, and sit facing the door to greet their arrival with the line, “Mr. Bond, I’ve been expecting you.”

Apple Watch features showcased in 6 cool new ads


Are Apple Watch expectations just too high?
This is why now is the perfect time to get an Apple Watch.
Photo: Jim Merithew/Cult of Mac

Thanks to its arrival at major retailers like Target and Best Buy, the Apple Watch is going (more) mainstream — and Apple wants potential customers to know exactly what they’ll be able to do with their new wearable devices.

In six cool new ads, Apple shows off nifty Watch features like Apple Pay, Siri, Maps, voice messaging, fitness tracking, and more.

Check them out below.

How Apple could use 3D Touch to bring Maps to life


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3D Touch might be just what Apple Maps needs.
Photo: Apple

3D Touch was the most widely-praised feature of the new iPhone 6s, and something that has the potential to be a real game-changer going forward.

In a newly-published patent, Apple explains how 3D Touch-style technology could revolutionize maps, by letting users animate the screen with different levels of touch.