Mobile app management vendor Apperian responds to our post on the future of mobile management.
Earlier this week, I took a look at the ways mobile management has changedsince Apple introduced mobile management features in iOS 4 two years ago. The biggest change has been the evolution of what constitutes effective and secure mobile management, which has shifted from securing the physical and operating system features of iOS, Android, and BlackBerry devices to securing the business data that is stored on those devices. That shift has refocused IT leaders and professionals on the need to secure data by securing mobile apps – a type of solution referred to as mobile app management or MAM.
Our friends over at Apperian, one of the major MAM vendors, decided to share their thoughts with me (and you) in a video. Check it out after the jump.
Mobile management means securing apps and content as well as locking down devices.
There are plenty of stories out there about the explosive growth of mobile technology in the workplace. The trend towards bring your on device (BYOD) models in which employees are allowed or encouraged to bring their own iPhones, iPads, and other devices into the office is driving a massive expansion of the number of mobile devices used for work tasks. At the same time, the annual (or even more frequent) device an OS release cycles that have become common are driving up diversity of devices and resetting the mobile technology playing field every few months.
That constant change is forcing the IT professionals to adapt to new devices, apps, use cases, network models, and security threats faster than anything the IT industry has ever seen.
This is particularly visible in the mobile management space. A year ago, the primary method for handling mobile device and data security was to manage and lock down the device itself using one of dozens of mobile device management (MDM) suites on the market. Over the past six to nine months, however, MDM has been replaced by mobile app management (MAM) as the best way to secure business data. That’s a warp-speed transition in the mindset and goals of IT professionals.
Do BYOD programs save money or cost more? It depends on your company and who you hire to help implement them.
Do bring your own device (BYOD) programs that allow or encourage users to bring their personal iPhones, iPads, and other devices into the workplace reduce costs or do they drive costs up because of the need for mobile management, training, and technical support?
That fundamental question has been the source of a lot of debate, numerous studies, and a lot of sleepless nights for CIOs and IT managers.
The truth is that this is a question that’s difficult, if not impossible, to answer definitively. There are many variables involved in developing and implementing a BYOD policy or program.
Mobile management is no longer about just device management. App management is now a crucial part of the equation as well.
When Apple released iOS 4 two years ago, with a framework for device management built into the OS, the focus of IT departments and security specialists was to activate, configure, and lock down iPhones and iPad as well as other mobile devices. Mobile device management (MDM) was the big iOS-in-business buzz word for quite some time. Over the past several months, however, the discussion around mobile management has shifted significantly as a new concept has become the IT mantra for mobile devices.
That new concept is Mobile app management (MAM) and it has come to be seen as a critical part of supporting and securing mobile devices (including iPhones and iPads) in business. MAM has a different focus from mobile device management (MDM).