All items tagged with "malls"

Just Like Apple, Tesla Goes To The Mall

Just Like Apple, Tesla Goes To The Mall

The future neighbor to your local mall’s Apple Store.

GIGAOM ROADMAP, SAN FRANCISCO — Back in 2000, no one wanted to buy Apple’s products. Steve Jobs realized that potential customers needed to see and play with Apple’s offerings before they could be persuaded to buy them. So he launched a chain of retail stores in malls across the country. It was risky, but it paid off handsomely.

Now Tesla, the electric car maker run by Elon Musk, is trying to do the same thing. Instead of a traditional dealership, Tesla is building a chain of car showrooms right inside shopping malls.

To build out the chain, Tesla tapped George Blankenship, Apple’s former Vice President of Real Estate, who helped to roll out Steve Jobs’ mega-successful chain.

Read the rest of this post »

Bellevue Microsoft Store To Literally Exist In More Popular Apple Store’s Shadow

Bellevue Microsoft Store To Literally Exist In More Popular Apple Store’s Shadow

It looks like Microsoft’s plan to beat Apple in the retail space by building their own Microsoft Stores right across from mall-based Apple Stores is paying off: Microsoft’s successfully chased Apple out of its space in the Bellevue, Washington shopping mall.

It’s something of a pyrrhic victory, though. Apple’s just moving to the second floor of the mall to a larger retail space. Directly overhead, overlooking Microsoft’s store, where it will literally be living in Apple’s shadow. If there was ever a time to LOL, this is it.

Read the rest of this post »