Malcolm Gladwell Takes On Steve Jobs and The Mouse

jobs_mouse_sketch
Steve Jobs told industrial designer Dean Hovey he wanted a mouse that cost $15 to build and worked on his bluejeans.

UPDATE: Gladwell debunks the old story that Jobs “stole” the Mac from Xerox PARC. See below.

In the latest edition of The New Yorker, preeminent business writer Malcolm Gladwell takes on Steve Jobs and the creation of the mouse.

The piece is called “Creation Myth: Xerox PARC, Apple, and the truth about innovation.”