All items tagged with "magazines"

iPad Publishers Still Boning Up Magazines And Ads

iPad Publishers Still Boning Up Magazines And Ads

Few iPad publications include interactive or immersive ads

It’s pretty clear that digital distribution is going to play a large role in the future of magazines and newspapers. That doesn’t mean, however, that print editions are going away any time soon. For the foreseeable future, we’re likely to see print/digital hybrids while consumers and publishers test the waters of both digital products and distribution channels.

The road to digital hasn’t been a smooth ride for many publications. Part of the reason is the lack of resources being devoted to creating engaging and immersive digital content that doesn’t feel as if you’re simply reading a PDF of the print edition.

One big area where publisher are still failing is advertising – despite excellent interactive ad systems like Apple iAd, publishers are still stuck in a print mentality when it comes to ads. In fact, according to a new study, publications often simply toss the exact same print-formatted ads into digital editions that run in their print counterparts.

  • Source Kantar Media

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The iPad’s Retina Display Spells The End For Bloated Magazine Apps

The iPad’s Retina Display Spells The End For Bloated Magazine Apps

The iPad's new Retina Display could spell doom for already-bloated magazine apps

The iPad’s new Retina display is going to look fantastic. Reading text, for instance, is going to be like reading text in a real magazine, only brighter. This is great news for us, the readers, but not so good for the designers and publishers. Why not? Because many iPad magazines use bitmap images to make their pages. At normal resolution, this works out to perhaps 150-300kB per page, according to David Sleight of Stuntbox. When resized for the Retina display, that goes up to 2MB. Per page.

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Apple Pulls First Subscription-Based iOS Game From The App Store [Updated]

Apple Pulls First Subscription-Based iOS Game From The App Store [Updated]Apple has been embracing subscription-based iOS applications for some time, such as those that offer magazines and newspapers, but the same model did not appear for iOS games until earlier this week, when the Cupertino company approved a title from Big Fish Games that offered gamers the opportunity to pay a monthly fee of $4.99 to access the companies entire catalog through one app.

When the title hit the App Store, it was reported that Apple had begun accepting subscription-based games for iOS, and that the new release from Big Fish could be the first of many games to offer a similar service. However, Apple has quickly put a stop to those dreams after it pulled Big Fish’s title from the App Store.

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Gnash Gnash! The Beano’s On The App Store With Five Free Issues [Review]

Beano freebies

Iconic Brit kids comic The Beano has made its debut on the iOS App Store, with a hidden treat inside for kids: five free issues for the grabbing.

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Once Magazine Presents A Smart New iPad Format For Photographers

Once magazine

Once is a new photography magazine for iPad, but it’s one with a nice twist: the publishers plan to share income with the contributors.

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Wall Street: iPad Won’t Save Newspapers

Wall Street: iPad Won’t Save Newspapers

The iPad has been widely embraced by publishers who think it will stave off the death of print, but the latest forecast is grim: not even the “magical” iPad can save newspapers from the grave.

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Apple’s App Subscription Plan Has Been On Table For Months But Print Mags Aren’t Interested

Apple’s App Subscription Plan Has Been On Table For Months But Print Mags Aren’t Interested

Even though the introduction of the iPad-only publicationThe Daily is slated to also herald the coming of iTunes app subscriptions early next year, don’t necessarily expect that move to suddenly make your iPad a digital stand-in for the local newsstand: traditional magazine publishers remain skeptical of Cupertino’s app subscription plan because of the company’s refusal to share credit and billing information.

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Two New Women’s Magazine Apps, VIVmag And Marie Claire, Splash Onto The iPad

 Two New Women’s Magazine Apps, VIVmag And Marie Claire, Splash Onto The iPad

Marie Claire Fall Fashion A to Z

The iPad is just about perfect for reading magazines; surprising, then, that more publishers haven’t come out with iPad-specific apps, right? Thankfully, publishers seem to be catching on, and last week saw two tricked-out versions of women’s magazines debut as apps on the iPad.

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