You know how you walk into a coffee shop or bar, order a refreshing beverage and then grab a newspaper or magazine to read? Now, thanks to Apple’s iBeacons, you can do the exact same thing, only you can peruse the provided periodicals on your iPad or iPhone.
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From today, Time Inc. is allowing Newsstand users to try its digital magazines before they buy them. You’ll be able to read a handful of articles from its latest magazines in full — as well as teasers for others — before you hand over any cash.
If you’re a frequent user of the official Nook app for iOS, then you’re going to love its latest update. In addition to support for high resolution magazines on the iPad, version 3.4.0 introduces support for Nook Comics, more detailed imagery, better organization options, and lots more.
Zinio, the popular digital newsstand available to Android and iOS devices, has slashed up to 50% off its top 100 magazine subscriptions until. The deal includes titles like Macworld, GQ, Wired, Playboy, PC Magazine, and many more, and it’s valid until Monday, January 7.
Next Issue Media just became available for the iPad, making the jump from its Android roots. The app is a subscription-based magazine app that may redefine what you think of when you hear the words ‘magazine suscription.’
With Next Issue, you purchase a subscription to ALL the magazines in their service, for one fee. Techcrunch makes the obvious comparison to Netflix, for good reason, but we’ll try to avoid that here. Oops.
When Apple announced the terms for Newsstand and digital subscriptions, many publications felt that the company was being too hard on them. Apple’s requirement that publishers offer the same deals through the App Store that they do elsewhere while still taking its typical 30% cut of the income ruffled a lot of feathers in the publishing world. While there was a lot of angry discussion about the policy when Apple announced and implemented it, many publications decided to accept the policy – at least initially.
Since then, however, a handful of publications have decided to abandon their presence on iOS devices. Some are planning to build a web app as their only iOS or mobile presence. Others are looking to create deals with various news aggregators. Regardless of their plans, Apple’s terms are one of the key reasons that publishers are getting out of the App Store.
Hearst, the publishing conglomerate that includes several of the world’s largest magazine brands, sees a bright future of iPad and tablet editions. Duncan Edwards, CEO of Hearst Magazines International, delivered some surprising statements as to what that future will look like at this week’s World e-Reading Congress in London.
The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.
Apple’s Newsstand feature wasn’t without controversy as the company rolled it out. Issues around Apple’s control of subscriptions as well as the company’s 30% cut of content sales were hotly debated last year. However, with Newsstand a hit, publishers (and Apple) are reaping $70,000 a day from it.
And, if publishing execs everywhere agree with The Economist’s CEO Andrew Rashbass, that controversy is dead and buried – and it’s other iOS digital distribution models that pose a threat to publishers.
Google’s beautiful magazine-esque news reader has received its first major update today. The update takes care of a slew of issues but most importantly, it takes care of the painfully slow syncing. Users will now have instant online sync as well as sync speeds 7x faster than the previous version. Other improvements to the app include:
It’s pretty clear that digital distribution is going to play a large role in the future of magazines and newspapers. That doesn’t mean, however, that print editions are going away any time soon. For the foreseeable future, we’re likely to see print/digital hybrids while consumers and publishers test the waters of both digital products and distribution channels.
The road to digital hasn’t been a smooth ride for many publications. Part of the reason is the lack of resources being devoted to creating engaging and immersive digital content that doesn’t feel as if you’re simply reading a PDF of the print edition.
One big area where publisher are still failing is advertising – despite excellent interactive ad systems like Apple iAd, publishers are still stuck in a print mentality when it comes to ads. In fact, according to a new study, publications often simply toss the exact same print-formatted ads into digital editions that run in their print counterparts.
- Source Kantar Media