SAN FRANCISCO, MACWORLD / IWORLD 2012 — One of the highlights on the agenda on the second day of this year’s expo is the appearance of Rob Corddry (The Daily Show, Childrens Hospital) for a live recording of the popular Mac Power Users podcast. Both he and Merlin Mann of 43Folders fame were in fine form during the 45 minute session led by podcast hosts David Sparks and Katie Floyd.
The theme of the episode revolved around Corddry’s workflow, including the tools he uses to get his work done and some of the strategies he employs to keep on top of his myriad projects.
SAN FRANCISCO, MACWORLD / IWORLD 2012 — The Neat Company has long been known for its scanning devices, like NeatReceipts and NeatDesk. Those devices let you take your paper receipts, documents and business cards and scan them into your Mac so that you can organize them in a way that makes sense to you.
But here at Macworld/iWorld 2012, The Neat Company is focusing on their latest venture: conquering the digital realm. The thrust of what they are presenting here is all about the cloud. NeatCloud and NeatMobile, to be specific.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — As you walk the exhibit floor here at Moscone West, there are the much larger booths that make up the bulk of what you’ll see. But there are also some of the smaller booths — known as “pods” — that a lot of the mobile apps are housed in. There’s plenty of iOS apps being featured in this area of the hall, and plenty to discover.
One of my favourite apps I’ve found here is called — oddly enough — FavorIt, an app that lets you and your friends share what their favourite apps are with one another.
Above: Macworld organizer Paul Kent on why the show is being rebranded as iWorld 2012.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — In an era when trade shows are almost extinct, Macworld is a dinosaur. And that’s in a good way.
Now in its 28th year, Macworld has survived when other trade shows haven’t. That’s largely because the show has been quick on its feet, switching focus and venues as times have changed. It’s transformed from a business-to-business show into a consumer-oriented one.
This week, the focus is entirely on end users, as Macworld attempts to rebrand itself iWorld. It will be about the Apple-oriented lifestyle, highlighting apps, art and music. Attendees can see what people are doing — or they can do themselves — with their devices.
In the video above, organizer Paul Kent talks about the transformation into iWorld. Below, he explains what to expect at the show this week.
Photo by Shemp65 - http://www.flickr.com/photos/shemp65/5397469991/
This year’s edition of Macworld, taking place January 26-28, is shaping up to be a bit of a departure from Macworlds of the past. 2012 is a year of evolution for the event, now branded as Macworld/iWorld.
Although for many years Macworld was the place where Apple showed off their new products, the company decided to orphan the expo in January 2009, claiming trade shows were now superfluous with the dawning of the Internet.
Of course, Macworld’s recreated itself since then as a place for third-party companies to show off their wares, but as Apple has increasingly emphasized its iOS side of the business, the Macworld name has started seeming anachronistic.
You probably won’t be surprised what Macworld’s organizer’s are renaming the conference. You may be surprised at what a charmless mouthful it all is, though.