Bring-Your-Own-Mac Is Fueling Big Gains For This Enterprise Software Company

By

Mike Evangelist, chief marketing officer for Code 42 Software, says companies are finally embracing the consumerization of IT.
Mike Evangelist, chief marketing officer for Code 42 Software, says companies are finally embracing the consumerization of IT.

SAN FRANCISCO, MACWORLD/IWORLD 2012 — Here’s a story we’re hearing a lot at MacWorld: the business world is finally starting to embrace the consumerization of IT.

Take Code 42 Software, which has seen a lot of growth from its enterprise customers recently. According to Code 42, corporations have given up fighting employees who bring their Mac to work, and are now supporting them instead.

“Companies are realizing they can’t fight the tide anymore,” said Mike Evangelist, chief marketing officer. “People like their Macs better and they’re taking them to work. Companies are reacting to that.”

Microcone Revolutionizes Multi-Track Recording on the Mac [Macworld / iWorld 2012]

By

Microcone

SAN FRANCISCO, MACWORLD / IWORLD 2012 — One of the Macworld Best in Show winners that caught my attention during the past few days is an audio solution by Australia-based Dev-Audio. The Microcone features a revolutionary technology that innovates the way multiple tracks are produced.

The Microcone is an incredibly intelligent microphone that is unbelievably simple to use and can help anyone manage group conversations. While it’s not going to be something everyone can use, there are some practical applications beyond traditional meetings that are worth looking at.

Kickstarter Success Story LandingZone is a Sleek Docking Station for the MacBook Air [Macworld / iWorld 2012]

By

LandingZone

SAN FRANCISCO, MACWORLD / IWORLD 2012 — I’ve been looking for a docking station for my 11-inch MacBook Air ever since I picked it up a few months back. Not only has there not been anything that has caught my eye, but there haven’t been many available to even look at.

But there’s a Kickstarter-backed docking station that is on display here at Macworld/iWorld that is on my radar: LandingZone.