Macworld 2013

Why There Were No Booth Babes At Macworld [Macworld 2013]

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Farnaz Kermaani of the Cre8Agency modelling agnecy and her client, Jeremiah Fowler, PR director of MacKeeper, a Mac software company.

macworldbugSAN FRANCISCO, MACWORLD/iWORLD 2013 – After my article last year about Macworld booth babes, I expected to find lots of models again this year at the show. But to my surprise, there were none to be found.

The reason surprised me, but makes total sense.

The Transporter Is A Private, Internet Connected File Storage System [Macworld 2013]

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SAN FRANCISCO, MACWORLD/iWORLD 2013 – There are plenty of cloud storage solutions out there these days, including services such as Dropbox. Having your files stored on the cloud comes with some downfalls, though, such as monthly payments as well as decreased security. The Transporter, a new device created by the people behind the Drobo tries to give you the best of both worlds.

With the Transporter, you have access to all of your files stored on the device as long as you have an internet connection, but the files themselves aren’t stored in the cloud. By using this approach, you can avoid the hassles of cloud storage while still having the ease of access that services like Dropbox provide.

The Belkin Thunderbolt Express Dock Adds Additional Ports To Your MacBook [Macworld 2013]

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SAN FRANCISCO, MACWORLD/iWORLD 2013

While Apple’s newer notebooks like the MacBook Air and Retina MacBook Pro are certainly aesthetically pleasing, some trade offs had to be made in order to achieve such thin machines. Apple has been slowly paring down the number of ports it includes on its notebooks, most notable with the MacBook Air.

Even though these machines are becoming more and more capable all the time, the lack of connections on them puts a serious strain on their functionality. That’s where the Belkin Thunderbolt Express Dock comes in. This little attachment for your laptop gives you eight additional ports to work with right on your desk.

The Belkin Thunderstorm Handheld Home Theater Gives Your iPad’s Audio An Extra Kick [Macworld 2013]

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SAN FRANCISCO, MACWORLD/iWORLD 2013

While the iPad’s audio has always been certainly passable in most situations, the tiny speakers that Apple crammed into the device aren’t anywhere near a suitable replacement for the sound quality that can be produced from larger, more substantial speakers.

In order to bridge this gap, Belkin is showing off at Macworld this year what they call the Thunderstorm Handheld Home Theater, a case for your iPad that integrates 2 4-watt speakers for a more immersive experience. Cult Of Mac’s Erfon Elijah talked to Brandon from Belkin at Macworld to learn more about the product.

Best Of Macworld/iWorld 2013 Awards

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macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – Moscone West has been packed with exhibitors for the last three days as they peddle their latest wares to the Apple faithful. We combed through all the booths, and while there were a ton of underwhelming products, Macworld 2013 did feature some really cool stuff.

After some fierce debate among the Cult of Mac editors, we’ve settled on five things at Macworld 2013 that are truly deserving of a “Best of Macworld 2013” title. Without further adieu, here are our picks for the give best things at Macworld.

Why Is This Macworld Booth Trying To Sell Me A Samsung Phone Case? [Macworld 2013]

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macworldbug  SAN FRANCISCO, MACWORLD/iWORLD 2013 – There are tons of cases here at   Macworld. Millions. Billions even. You can find cases for every sort of purpose. Want a case that can open your beer. Yep, it’s here. One that doubles as a mouse for your Mac. Sure thing.

Any case you can dream up for your iPhone, you will probably be able to find it here. But in one corner of Macworld there’s a booth that’s trying to sell Samsung smartphone cases to the hordes of Apple fanboys.

This Is The Only iPad Stand From Macworld I’d Consider Buying [Macworld 2013]

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macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – When you walk onto the Macworld Expo floor you’re immediately assaulted by a cacophony of iPad cases and stands. Everyone thinks they have the perfect solution for you to rest your iPad on.

Honestly, a lot of the iPad accessories here are pure crap, but I roamed around the floor all day and this is the best one I could find. It’s called the Desktop Chair from Moku Woodware, and it’s the only iPad stand from Macworld I might consider buying.

Fred Armisen: We Only Put PCs In Portlandia To Show Crappy Places Like The DMV [Macworld 2013]

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SNL's Fred Armisen gushed about his love for Apple on the Macworld stage.

macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – If you’ve ever watched an episode of Portlandia then you probably have the feeling that its two stars, Fred Armisen and Carrie Brownstein, are huge fans of Apple products.

A lot of Portlandia’s comedy sketches revolve around society’s obsession for technology. They’re brilliant. Many of the sketches feature Apple products, but it’s very rare to see a PC or Android phone on the show. At Macworld this morning, Armisen said that they only put PCs in the show at places where it’s appropriate – like the DMV.

The Fun And Freaky Side Of Macworld 2013 [Gallery]

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Scratch Tracks has a high-energy roller skating girl promoting speaker bags.

macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – Like any other trade show, there are a lot of weird and cool things to see at Macworld. Even though there aren’t as many booths here as there are at CES, but there’s tons to look at.

We wandered the corridors of Macworld this afternoon to find the most fun and freaky booths at Macworld. Here’s what we found.

The Only Booth Babe At Macworld Is Made Of Cardboard [Macworld 2013]

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macworldbugSAN FRANCISCO, MACWORLD/iWORLD 2013 – The Age of Scantly Clad Booth Babes might be at an end.

There  are no booth babes at Macworld.

We walked onto the expo floor expecting our retinas to be attacked by skin, cleavage, thighs, and a thick aroma of sleaze, but there’s none to be found.

The only “booth babe” we could find is this cardboard cutout of some blonde advertising an iPhone necklace/case thingy. Surely this can’t be the only booth babe at Macworld, but after some heavy duty searching, we’re happy to report that it is.

Will.i.am Recruited Steve Jobs’ Wife To Help Him Get Kids From His Neighborhood Into College [Macworld 2013]

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Will.i.am thinks he can predict the future of tech

macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – Will.i.am showed up at Macworld today, and yep, he was wearing his stupidly expensive iPhone camera case that you will never want to own.

During his Futurehunting keynote, Will.i.am sat down with Intel’s futurist, Brian Johnson, to talk about where they think the next big changes in tech are going to come from. I came into the keynote thinking Will.i.am would just talk about his camera accessory, but the Black Eyed Peas star actually has some big plans for the world, and he’s enlisted Steve Jobs’ widow to help him out.

The Three Things You Should Learn From ‘JOBS’ According To Ashton Kutcher

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macworldbug    SAN FRANCISCO, MACWORLD/iWORLD 2013 – Whether you’re excited for Ashton Kutcher’s upcoming film JOBS or not, there’s no denying that Kutcher poured his heart into this role.

Throughout his keynote this morning, Ashton waxed philosophic on the things that he learned as he tried to become Steve Jobs. At one point he was even on the brink of tears. At the end of the interview, Ashton was asked what he want he wants people to get out of seeing the movie, and he shared these three things.

Ashton Kutcher: I Try To Emulate Steve Jobs’ Work In My Angel Investments [Macworld 2013]

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macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – Steve Jobs isn’t here at Macworld to kick off the show with one of his famous Stevenotes. But we got the next best thing – an shoddy actor who played Steve Jobs in a movie.

Ashton just opened Macworld with a Kutchernote, and unfortunately he didn’t come out in his full Steve garb, but he did give us some insight into what it was like to play Steve Jobs as well as his “geek credentials,” but more importantly, he said that Steve Jobs is his idol and that he tries to emulate him when he’s doing his angel investments.

TwelveSouth’s New SurfacePad Case Will Protect Your iPhone Without Adding Bulk [Macworld 2013]

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The SurfacePad for iPhone wraps your iPhone in leather

macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – I don’t believe in covering my gorgeous iPhone with a case. I want it to be naked. Free. Yes, it might gather some battle scars in the process, but I think those give it character. I also don’t use a case because I just don’t want any extra bulk in my pocket, and most cases add a half inch of thickness to my svelte iPhone 5.

TwelveSouth has heard the complaints of iPhone users like me who hate using cases. They know that some of us don’t want to hide the iPhone’s beautiful design. They know I just want to be able to slip it in and out of my pocket with ease. But they also know I worry that my screen is going to get scratched or shatter, and they think they have the perfect solution.

Macworld Exhibitors Rush To Put The Finishing Touches On Macworld | iWorld [Galley]

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The Moscone Center is ready to welcome Apple fans tomorrow morning

macworldbug SAN FRANCISCO, MACWORLD/iWORLD 2013 – The doors of Macworld/iWorld  open up tomorrow morning, but we’ve already taken a quick tour of the Moscone center to get an early look at the action.

Exhibitors are rushing around trying to put the finishing touches on their booth, but it looks like some of them will be burning the midnight oil as a lot of booths still need a ton of work. We’ll be back tomorrow morning to cover all the cool new products and TechTalks, but for now, here’s what it looks like behind the scenes of Macworld/iWorld 2013.

Everything To Expect At Macworld/iWorld 2013 [Macworld Preview]

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Cult of Mac is going to Macworld. Here's everything to expect, day-by-day.

Many people thought that without Apple’s injecting blood directly into the arteries of Macworld, the expo would quickly shrivel and die.

They were wrong. Apple may not have participated in the event since 2009 but things are still going strong. Macworld has transformed itself from an Apple launch event where Cupertino  announced products like the original iPhone and taught customers how to use them, to an event where people celebrate the culture that permeates Apple fans and binds them together.

In three short days, thousands of iFans across the globe will converge on San Francisco’s Moscone Center to celebrate everything that is great about Apple. It’s going to be a great show. Already, Macworld/iWorld 2013 is set to be one of the most entertaining Macworld conferences in recent memories. It’s going to be packed with celebrities like Ashton Kutcher and Will.i.am, while over 350 companies show off their new products to Apple fans who will love getting to hangout with each other and swap stories on everything Apple.

Here’s what to look forward to this week at MacWorld/iWorld 2013: