SAN FRANCISCO, MACWORLD / iWORLD 2012 — Talking on stage about her love of technology and gadgets, New Yorker writer Susan Orlean rhapsodized her iPad, and told how she converted her husband to Apple technology.
A self-confessed geek, Orlean told how the iPad solved all the problems she had with working and traveling with technology. She had a Danger Sidekick, but would go nuts taking notes on it. She finds her MacBook too heavy to carry all day.
She also not afraid of losing or damaging her iPad. “I can it take with me to take notes but it won’t have my life on it if it gets lost or stolen,” she said. “It solved all of my problems.”
SAN FRANCISCO, MACWORLD / iWORLD 2012 — There are no shortage of iPhone cases being showcased here at Macworld/iWorld 2012, but only one grabbed my attention at last night’s media preview. It was a case called Flygrip, and it promises to keep your iPhone in hand so you can do other things without worrying about dropping your valuable device.
Macworld/iWorld marks the launch of FlyGrip, and I was given a unit to test out.
As a bit of a productivity nerd, it was great to see a couple of apps that revolve around that niche having a presence at the Macworld/iWorld media preview. One of these apps was Pocket Informant, which looks both elegant and compelling. And its available for both the iPad, iPhone and iPod Touch. For those looking to get a little bit more productive and want a pleasurable-looking experience while doing so, this might just be the app for you.
Pocket Informant fully integrates your calendar, tasks, notes and contacts into one spot, which allows you to focus on everything you’ve got going on in a day. This is a bit of a departure from other productivity-type apps in that they tend to put the emphasis on your tasks and let everything else fade into the background. Pocket Informant keeps everything close at hand and visible so that you don’t miss out on somewhere you’ve got go, someone you need to get in touch with or something you have to do.
Above: Macworld organizer Paul Kent on why the show is being rebranded as iWorld 2012.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — In an era when trade shows are almost extinct, Macworld is a dinosaur. And that’s in a good way.
Now in its 28th year, Macworld has survived when other trade shows haven’t. That’s largely because the show has been quick on its feet, switching focus and venues as times have changed. It’s transformed from a business-to-business show into a consumer-oriented one.
This week, the focus is entirely on end users, as Macworld attempts to rebrand itself iWorld. It will be about the Apple-oriented lifestyle, highlighting apps, art and music. Attendees can see what people are doing — or they can do themselves — with their devices.
In the video above, organizer Paul Kent talks about the transformation into iWorld. Below, he explains what to expect at the show this week.
Photo by Shemp65 - http://www.flickr.com/photos/shemp65/5397469991/
This year’s edition of Macworld, taking place January 26-28, is shaping up to be a bit of a departure from Macworlds of the past. 2012 is a year of evolution for the event, now branded as Macworld/iWorld.
![New Yorker Writer Susan Orlean Threatened Divorce To Convert Her Husband To Mac [Macworld / iWorld 2012]](http://cdn.cultofmac.com/wp-content/plugins/lazy-load/images/1x1.trans.gif)
![New Yorker Writer Susan Orlean Threatened Divorce To Convert Her Husband To Mac [Macworld / iWorld 2012]](http://cdn.cultofmac.com/wp-content/uploads/2012/01/Photo1-640x480.jpg "Photo1")
![The Flygrip Is An iPhone Case That Lets You Do Everything With One Hand [Macworld / iWorld 2012]](http://cdn.cultofmac.com/wp-content/uploads/2012/01/Screen-Shot-2012-01-26-at-3.38.07-PM-e1327610341290.jpg "Screen Shot 2012-01-26 at 3.38.07 PM")
![Hands On: Pocket Informant Is The Most Elegant And Compelling Way To Manage Your Productivity [Macworld 2012]](http://cdn.cultofmac.com/wp-content/uploads/2012/01/PI.jpg)
