First Time Attendees Impressed by Macworld / iWorld 2012 [Macworld / iWorld]

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SignFirstTime

SAN FRANCISCO, MACWORLD / IWORLD 2012 — The exhibit hall was hopping today, with plenty of Apple enthusiasts checking out the various booths and panel discussions throughout the day.

Today’s crowd — not surprisingly — was the most diverse of the three-day event due to the “weekend factor”, and among the crowd were a lot of first-time attendees who were pretty happy with what they saw.

Bring-Your-Own-Mac Is Fueling Big Gains For This Enterprise Software Company

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Mike Evangelist, chief marketing officer for Code 42 Software, says companies are finally embracing the consumerization of IT.
Mike Evangelist, chief marketing officer for Code 42 Software, says companies are finally embracing the consumerization of IT.

SAN FRANCISCO, MACWORLD/IWORLD 2012 — Here’s a story we’re hearing a lot at MacWorld: the business world is finally starting to embrace the consumerization of IT.

Take Code 42 Software, which has seen a lot of growth from its enterprise customers recently. According to Code 42, corporations have given up fighting employees who bring their Mac to work, and are now supporting them instead.

“Companies are realizing they can’t fight the tide anymore,” said Mike Evangelist, chief marketing officer. “People like their Macs better and they’re taking them to work. Companies are reacting to that.”

Microcone Revolutionizes Multi-Track Recording on the Mac [Macworld / iWorld 2012]

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Microcone

SAN FRANCISCO, MACWORLD / IWORLD 2012 — One of the Macworld Best in Show winners that caught my attention during the past few days is an audio solution by Australia-based Dev-Audio. The Microcone features a revolutionary technology that innovates the way multiple tracks are produced.

The Microcone is an incredibly intelligent microphone that is unbelievably simple to use and can help anyone manage group conversations. While it’s not going to be something everyone can use, there are some practical applications beyond traditional meetings that are worth looking at.