MacBook OLED trackpad could be called the ‘Magic Toolbar’


MacBook Pro OLED mockup
The Magic Toolbar is on its way.
Photo: Ste Smith/Cult of Mac

Apple’s adaptive OLED touchbar for its next-gen MacBook will be called the “Magic Toolbar,” according to a trademark filing made earlier this year.

The trademark filing was made by a dummy corporation called “Presto Apps America LLC” on February 5, 2016. Interestingly, said corporation happened to use the same lawyers as those who applied for the trademark “AirPod” in Indonesia, Canada and Malaysia.

Today in Apple history: Steve Jobs announces Intel-powered Macs

It didn't hurt that Jobs negotiated a sweet deal from Intel!
Photo: Apple

luke_bug_80x80_360When people look back on Steve Jobs’ most audacious moves during his 1997-2011 stint as CEO, launching the iMac, the iPod, the iPhone and iPad are most frequently singled out as rightfully big achievements — as is his decision to open Apple-branded retail outlets and the iTunes Stores.

Back on June 6, 2005, Jobs made another major announcement, however, when he revealed that Macs were switching their CPUs over from PowerPC processors to Intel ones.

Here’s why it mattered.

A colorful theory about what Apple will announce on October 16th


Could this image be the key to what Apple will announce on October 16th?
Could this image be the key to what Apple will announce on October 16th?

In Apple’s invitation to the company’s October 16th Town Hall event at its Cupertino headquarters, the company’s tagline is: “It’s been way too long.”

This has prompted a lot of speculation. It hasn’t been too long since Apple’s last event, which was just a month ago. And there aren’t that many other Apple products that we haven’t seen updated in the last year, with the exception of Thunderbolt displays, which frankly aren’t important enough to reference in an Apple tagline that the whole world will scrutinize.

But here’s a good theory. What if the tagline doesn’t reference a single product, but a variation of product? What if we’re about to see the return of colored Macs?