Apple’s adaptive OLED touchbar for its next-gen MacBook will be called the “Magic Toolbar,” according to a trademark filing made earlier this year.
The trademark filing was made by a dummy corporation called “Presto Apps America LLC” on February 5, 2016. Interestingly, said corporation happened to use the same lawyers as those who applied for the trademark “AirPod” in Indonesia, Canada and Malaysia.
When people look back on Steve Jobs’ most audacious moves during his 1997-2011 stint as CEO, launching the iMac, the iPod, the iPhone and iPad are most frequently singled out as rightfully big achievements — as is his decision to open Apple-branded retail outlets and the iTunes Stores.
Back on June 6, 2005, Jobs made another major announcement, however, when he revealed that Macs were switching their CPUs over from PowerPC processors to Intel ones.
Intel’s talking a lot of smack about ARM lately. Around a month ago, Intel CEO Brian Krzanich said that he wasn’t worried about Apple ditching Intel for ARM chips. And today, Intel’s chief financial officer, Stacy Smith, is openly scoffing at the possibility, saying Intel’s way ahead of ARM when it comes to performance.
This has prompted a lot of speculation. It hasn’t been too long since Apple’s last event, which was just a month ago. And there aren’t that many other Apple products that we haven’t seen updated in the last year, with the exception of Thunderbolt displays, which frankly aren’t important enough to reference in an Apple tagline that the whole world will scrutinize.
But here’s a good theory. What if the tagline doesn’t reference a single product, but a variation of product? What if we’re about to see the return of colored Macs?