Tara Zirker shows the StayAtHand travel app to MacRumors’ Arnold Kim during AltConf’s Journalist Pitch Lab. Photo: Jim Merithew/Cult of Mac
SAN FRANCISCO — You created an app. You think it’s awesome. Your friends say so too. Something nags at you, though: You have zero reviews, your downloads don’t outnumber your Facebook pals, and you need to make rent.
There’s a fancy name for your problem: “discoverability.” Millions of good apps face it, gathering dust between bogus fart apps and Flappy Bird clones.
“It’s hard to make a living in the App Store,” says Michael Yacavone, founder of Individuate, which makes personal-development apps Ace It! and Affirmable.
But there is definitely money to be made in the App Store, to the tune of $15 billion Apple has paid developers so far. Apple recently vowed to improve discoverability by adding an “explore” tab to the App Store, but whether users will search for new and exciting apps remains to be seen. The basic problem remains for most developers: Nearly everyone is ignoring you. Journalists can help, but you have to know how to deal with them.
This is fantastic. The guys over at Macrumors have put together a fantastic and very Apple-like video, expounding upon the virtues of the next iPhone’s larger 4-inch display. More apps, bigger homescreen, no more letterboxing in movies and widescreen gaming are the primary qualities promoted here. It’s fine work, and it really has me excited to see how Apple’s going to demonstrate this same capability come September 12th.
MacRumors have picked up on some claims this morning by Mac4Ever that give details on Apple’s next update to the iLife suite.
It’s rumored that the update will happen on August 7th, 2010, and will introduce a whole host of new features including a new “mystery” application:
- iLife ’11 will be sold for $79 - Release Date of 08/07/2010 - All applications will be 64-bit - Improvements in iPhoto faces & places - Improving the integration of social networks - iWeb will be totally renewed - New application (mystery!) - Disappearance of iDVD - MobileMe gallery in beta (with faces & places)
Several rumors have circulated recently regarding an update to iLife, some of which claim the new update will be labelled iLife ’10. However, as MacRumors points out, the iLife ’11 name would be more consistent with Apple’s previous behavior; iLife ’08 was introduced in August, 2007.