Today in Apple history: Mac marketing guru Joanna Hoffman is born

By

Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Joanna Hoffman (right) in last year's Steve Jobs movie.
Photo: Kate Winslet/Apple

27July 27, 1955: Joanna Hoffman, a marketing executive who was part of the original Macintosh and NeXT team — as well as Steve Jobs’ first right-hand woman — is born in Poland.

Six months younger than Jobs, Hoffman (who was played by Kate Winslet in last year’s Steve Jobs movie) is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Steve Jobs visits the Soviet Union

By

apple_flag_soviet
This was Steve Jobs' one and only trip to the Soviet Union.
Photo: Ste Smith/Cult of Mac

Monday4July 4, 1985: Steve Jobs visits Moscow for the one and only time, with the aim of selling Macs to the Russians.

During a two-day trip, Jobs lectured computer science students in the Soviet Union, attended a July Fourth party at the American embassy, discussed opening a Mac factory in Russia, and almost ran afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.

What is Apple’s most important invention? [Friday Night Fights]

By

invention
What's your pick?
Photo: Ste Smith/Cult of Mac

Apple collectibles are a seller’s market

By

Bids for this Apple I started at $370,000.
Bids for this Apple I started at $370,000.
Photo: Christie's

Cult of Mac 2.0 bugStarting a collection of Apple’s past is relatively easy and often affordable. But once you get started and a pricey, rare object presents itself, will you be able to control yourself?

Here’s a list that will test whether you have the fever and an intense desire to hold personal computing history in your hands. It may also test your fiscal fitness.

Apple reveals you’re saying its product names wrong

By

Earnings_Call_2
Don't call them 'iPhones'
Photo: Ste Smith/Cult of Mac

Apple’s VP of Marketing Phil Schiller has revealed that pretty much everyone pronounces Apple’s product names completely wrong — and they don’t even know it.

Saying the plural form of “iPhone” seems like a fairly straightforward deal. It’s “iPhones,” right?

Not so, says Schiller, who unleashed a tweetstorm lecture on the official way to tell your friends that you own lots of Apple smartphones.

Apple veteran Bill Atkinson talks about the early days of Macintosh

By

The real MacPaint in action. Source: Wikipedia
Bill Atkinson was the creator of MacPaint, among other innovations.
Photo: Apple

I’m a sucker for hearing ex-Apple employees talk about the company’s early days. In particular, it’s fascinating to find out more about the development of innovations like MacPaint and the Mac graphical interface, as well as speculate over who was really responsible for the Macintosh’s creation.

On this week’s episode of the Triangulation podcast, tech broadcaster Leo Laporte interviews Bill Atkinson about his 1978 to 1990 stint at Apple.

Check it out below:

Yo ho ho! Apple flies pirate flag to celebrate its 40th birthday

By

Ce6xNxhXIAUw02Q
I assume engineers don't get an accompanying bottle of rum.
Photo: Tommy W Farley/Twitter

In case you didn’t know, Apple turns 40 today. To celebrate, the company is giving a wink to longtime fans with a cheeky nod to its past.

A pirate flag flying outside Apple’s campus at 1 Infinite Loop is a reference to the “Jolly Roger” pirate flag flown by the original Macintosh team when it was developing Apple’s (arguably) most iconic computer back in the heady days of the early ’80s.

Here’s how Siri might get to your desktop

By

Someday soon, you might see this on your Mac.
Someday soon, you might see this on your Mac.
Photo: Jim Merithew/Cult of Mac

Talking to your iPhone is commonplace these days, but getting Siri on your MacBook or iMac might seem like something out of a near-future like the one shown in Her by Spike Jones.

Siri on the desktop might not be as far out as it seems, though, if a new partnership between speech recognition company Sensory and Intel works out.

Remembering Jef Raskin, the Mac’s other inventor

By

hello_macintosh
Jef Raskin's original concept for the Mac was very different.
Photo: Apple

Everyone associates the Mac’s creation with Steve Jobs (with very good reason), but there is another person without whom we wouldn’t have Apple’s iconic home computers: user interface guru Jef Raskin, who passed away on February 26, 2005 — exactly 11 years ago today.

Raskin not only named the Macintosh — after his favorite type of apple, the McIntosh (even though that spelling was already being used by an audio company) — he also gave the lovable computer some of its lasting personality traits.