Apple reveals you’re saying its product names wrong

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Don't call them 'iPhones'
Photo: Ste Smith/Cult of Mac

Apple’s VP of Marketing Phil Schiller has revealed that pretty much everyone pronounces Apple’s product names completely wrong — and they don’t even know it.

Saying the plural form of “iPhone” seems like a fairly straightforward deal. It’s “iPhones,” right?

Not so, says Schiller, who unleashed a tweetstorm lecture on the official way to tell your friends that you own lots of Apple smartphones.

Apple veteran Bill Atkinson talks about the early days of Macintosh

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The real MacPaint in action. Source: Wikipedia
Bill Atkinson was the creator of MacPaint, among other innovations.
Photo: Apple

I’m a sucker for hearing ex-Apple employees talk about the company’s early days. In particular, it’s fascinating to find out more about the development of innovations like MacPaint and the Mac graphical interface, as well as speculate over who was really responsible for the Macintosh’s creation.

On this week’s episode of the Triangulation podcast, tech broadcaster Leo Laporte interviews Bill Atkinson about his 1978 to 1990 stint at Apple.

Check it out below:

Yo ho ho! Apple flies pirate flag to celebrate its 40th birthday

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I assume engineers don't get an accompanying bottle of rum.
Photo: Tommy W Farley/Twitter

In case you didn’t know, Apple turns 40 today. To celebrate, the company is giving a wink to longtime fans with a cheeky nod to its past.

A pirate flag flying outside Apple’s campus at 1 Infinite Loop is a reference to the “Jolly Roger” pirate flag flown by the original Macintosh team when it was developing Apple’s (arguably) most iconic computer back in the heady days of the early ’80s.

Here’s how Siri might get to your desktop

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Someday soon, you might see this on your Mac.
Someday soon, you might see this on your Mac.
Photo: Jim Merithew/Cult of Mac

Talking to your iPhone is commonplace these days, but getting Siri on your MacBook or iMac might seem like something out of a near-future like the one shown in Her by Spike Jones.

Siri on the desktop might not be as far out as it seems, though, if a new partnership between speech recognition company Sensory and Intel works out.

Remembering Jef Raskin, the Mac’s other inventor

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hello_macintosh
Jef Raskin's original concept for the Mac was very different.
Photo: Apple

Everyone associates the Mac’s creation with Steve Jobs (with very good reason), but there is another person without whom we wouldn’t have Apple’s iconic home computers: user interface guru Jef Raskin, who passed away on February 26, 2005 — exactly 11 years ago today.

Raskin not only named the Macintosh — after his favorite type of apple, the McIntosh (even though that spelling was already being used by an audio company) — he also gave the lovable computer some of its lasting personality traits.

Why new MacBooks will rock, why ‘Error 53’ sucks and how to make Siri Remote do more

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All the Apple info you need in one gorgeous place.
All the Apple info you need in one gorgeous place.
Cover Design: Stephen Smith/Cult of Mac

Your next MacBook will get more than just a speed bump, with Intel’s powerful new Skylake chips bringing intense performance (and maybe better battery life) to the new laptops we’ll all be drooling over soon.

Find out exactly how these new processors will make new MacBooks rock, plus what you need to know about iOS’ brick-inducing “Error 53,” how to make Siri work even harder for you on your Apple TV, and which are the best ergonomic accessories for your Mac in this week’s Cult of Mac Magazine.

Here are the week’s top stories.

Long-lost video shows Steve Jobs launching his biggest failure

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Steve Jobs during the NeXT years.
Steve Jobs during the NeXT years.
Photo: Doug Menuez

Only a handful of products Steve Jobs introduced to the world became flops, but three years after he was kicked out of Apple, the tech visionary unveiled his biggest failure ever: the NeXT computer.

Video footage of Jobs’ first major public appearance since he left Apple in 1985 was lost to the world until researchers for Aaron Sorkin’s movie came across two videotapes of the NeXT’s gala unveiling at San Francisco’s Davies Symphony Hall in 1988.

3D-printed Apple Watch stand is Mac-tastic

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3D-printed-Apple-Watch-stand-Mac
Wait until you see the rest of it.
Photo: Erich Styger

Some intrepid makers have put their 3D printers to work making cool, retro-themed Apple Watch stands. Specifically, they’re creating ones shaped like Apple’s early, beloved desktop computers like the 128K.

It makes sense, really. The Apple Watch shows the time in big green letters when it’s on its side in Nightstand Mode, and green was basically the only color those monitors were capable of displaying. So that’s where these creators are taking their inspiration for some sweet places to hang their Apple Watches.

What iPhone 6s ads designed in MacPaint would look like

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What would ads for iPhone look like if it came out in 1985?
What would ads for iPhone look like if it came out in 1985?
Photo: Apple

Apple’s marketing team creates gorgeous ads that show every minuscule detail of new iPhones, but what would the images look like if they were produced using the original Macintosh and MacPaint?

Some redditor with way too much time on his or her hands decided to dig out an old Mac and find out, and the results are actually pretty fantastic.