Apple collectibles are a seller’s market

Bids for this Apple I started at $370,000.
Bids for this Apple I started at $370,000.
Photo: Christie's

Cult of Mac 2.0 bugStarting a collection of Apple’s past is relatively easy and often affordable. But once you get started and a pricey, rare object presents itself, will you be able to control yourself?

Here’s a list that will test whether you have the fever and an intense desire to hold personal computing history in your hands. It may also test your fiscal fitness.

Apple reveals you’re saying its product names wrong

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Don't call them 'iPhones'
Photo: Ste Smith/Cult of Mac

Apple’s VP of Marketing Phil Schiller has revealed that pretty much everyone pronounces Apple’s product names completely wrong — and they don’t even know it.

Saying the plural form of “iPhone” seems like a fairly straightforward deal. It’s “iPhones,” right?

Not so, says Schiller, who unleashed a tweetstorm lecture on the official way to tell your friends that you own lots of Apple smartphones.

Apple veteran Bill Atkinson talks about the early days of Macintosh

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The real MacPaint in action. Source: Wikipedia
Bill Atkinson was the creator of MacPaint, among other innovations.
Photo: Apple

I’m a sucker for hearing ex-Apple employees talk about the company’s early days. In particular, it’s fascinating to find out more about the development of innovations like MacPaint and the Mac graphical interface, as well as speculate over who was really responsible for the Macintosh’s creation.

On this week’s episode of the Triangulation podcast, tech broadcaster Leo Laporte interviews Bill Atkinson about his 1978 to 1990 stint at Apple.

Check it out below:

Yo ho ho! Apple flies pirate flag to celebrate its 40th birthday

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I assume engineers don't get an accompanying bottle of rum.
Photo: Tommy W Farley/Twitter

In case you didn’t know, Apple turns 40 today. To celebrate, the company is giving a wink to longtime fans with a cheeky nod to its past.

A pirate flag flying outside Apple’s campus at 1 Infinite Loop is a reference to the “Jolly Roger” pirate flag flown by the original Macintosh team when it was developing Apple’s (arguably) most iconic computer back in the heady days of the early ’80s.

Here’s how Siri might get to your desktop

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Someday soon, you might see this on your Mac.
Someday soon, you might see this on your Mac.
Photo: Jim Merithew/Cult of Mac

Talking to your iPhone is commonplace these days, but getting Siri on your MacBook or iMac might seem like something out of a near-future like the one shown in Her by Spike Jones.

Siri on the desktop might not be as far out as it seems, though, if a new partnership between speech recognition company Sensory and Intel works out.