Today in Apple history: Apple signs damaging deal with Microsoft

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One of the most damaging deals in Apple history.
Photo: Ste Smith/Cult of Mac

Nov21November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by signing away the rights to the Macintosh’s look and feel.

The deal, between Microsoft co-founder Bill Gates and Apple CEO John Sculley, comes hot on the hells of the Windows operating system’s initial release. The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”

Oh, boy!

Today in Apple history: World gets a chance to test-drive a Mac

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testdrive
Do you remember this ad campaign?
Photo: Apple

Nov8November 8, 1984: With initial Mac sales proving disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give Apple’s revolutionary new computer a chance.

200,000 would-be Apple customers take advantage of the offer, but Apple dealers absolutely hate it.

Benedict Cumberbatch’s SNL toilet ad pokes fun at Apple

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And it comes in Jet Black, too.
Photo: SNL

Whether it was Slack’s CEO last week or SNL this past weekend, it seems the world can’t go more than a few days without paying homage to an iconic piece of Apple marketing.

In a new sketch for Saturday Night Live, none other than Benedict Cumberbatch stepped up to the plate bowl to offer a take on a futuristic toilet ad, which looks suspiciously like Ridley Scott’s “1984” ad for the original Macintosh.

Check it out below.

Today in Apple history: The forgotten first Mac with an internal CD-ROM

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Oct19
Do you remember the Macintosh IIvx?
Photo: Apple

 19October 19, 1992: Apple launches the Mac IIvx, the first Macintosh computer to ship with a metal case and, more importantly, an internal CD-ROM drive.

The last of the Macintosh II series, the Mac IIvx would experience one of the more notorious price adjustments in Apple history. Within five months of shipping, its launch price of $2,949 would be slashed to $1,899.

Well, that’s one way to reward early adopters…