Today in Apple history: Mac marketing guru Joanna Hoffman is born

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Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Joanna Hoffman (right) in last year's Steve Jobs movie.
Photo: Kate Winslet/Apple

27July 27, 1955: Joanna Hoffman, a marketing executive who was part of the original Macintosh and NeXT team — as well as Steve Jobs’ first right-hand woman — is born in Poland.

Six months younger than Jobs, Hoffman (who was played by Kate Winslet in last year’s Steve Jobs movie) is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Steve Jobs visits the Soviet Union

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This was Steve Jobs' one and only trip to the Soviet Union.
Photo: Ste Smith/Cult of Mac

Monday4July 4, 1985: Steve Jobs visits Moscow for the one and only time, with the aim of selling Macs to the Russians.

During a two-day trip, Jobs lectured computer science students in the Soviet Union, attended a July Fourth party at the American embassy, discussed opening a Mac factory in Russia, and almost ran afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.

What is Apple’s most important invention? [Friday Night Fights]

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What's your pick?
Photo: Ste Smith/Cult of Mac

Now that all the excitement we had for WWDC has died down, it’s probably time we took a break from iOS 10, macOS Sierra, and all the other things you haven’t been able to avoid over the past couple of weeks. So for this week’s Friday Night Fight, we’re looking at Apple’s history.

We’re focusing on which product has been Apple’s most important throughout the years. Was it the Macintosh that changed personal computing? The iPod that put thousands of songs in your pocket? The iPhone that revolutionized mobile devices?

Join us as we battle it out over Apple’s best ever releases — and which one was most significant!

Apple collectibles are a seller’s market

Bids for this Apple I started at $370,000.
Bids for this Apple I started at $370,000.
Photo: Christie's

Cult of Mac 2.0 bugStarting a collection of Apple’s past is relatively easy and often affordable. But once you get started and a pricey, rare object presents itself, will you be able to control yourself?

Here’s a list that will test whether you have the fever and an intense desire to hold personal computing history in your hands. It may also test your fiscal fitness.

Apple reveals you’re saying its product names wrong

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Don't call them 'iPhones'
Photo: Ste Smith/Cult of Mac

Apple’s VP of Marketing Phil Schiller has revealed that pretty much everyone pronounces Apple’s product names completely wrong — and they don’t even know it.

Saying the plural form of “iPhone” seems like a fairly straightforward deal. It’s “iPhones,” right?

Not so, says Schiller, who unleashed a tweetstorm lecture on the official way to tell your friends that you own lots of Apple smartphones.