All items tagged with "Macintosh"

Sci-fi novel that inspired Apple’s iconic Mac ad is hitting the big screen

Apple's vision of a possible 1984-style dystopian future. Photo: Apple

Apple’s vision of a possible 1984-style dystopian future. Photo: Apple

George Orwell’s Nineteen Eighty-Four is one of my favorite dystopian sci-fi novels, and according to Hollywood magazine Deadline, it’s about to be brought to the screen courtesy of the Jason Bourne movies’ director Paul Greengrass.

For those who are unfamiliar with it, Nineteen Eighty-Four tells the story of a surveillance heavy future (well, technically the past at this point) in which an everyman named Winston Smith rebels against an all-knowing government in an age of omnipresent surveillance and perpetual war.

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5 most expensive Apple computers of all time

5 most expensive Apple computers of all time

One of the first arguments that springs up in the many debates of Mac versus PC is cost. Traditionally, Apple computers come with premium price tags, which are almost always well-deserved. But there are a handful of Apple machines that were priced well above what you would normally expect to pay, even for Cupertino’s latest computer.

In today’s video, we take a look at the five most expensive Macs of all time — and tell you how much they would cost today with their price tags adjusted for inflation. You might think the new Retina 5K iMac is outrageously expensive, but compared to some of Apple’s older machines, it’s not that pricey.

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11 awesome reasons not to throw out that old Mac

Former CEO John Sculley explains how Apple sells experiences

Former CEO John Sculley explains how Apple sells experiences

I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became.

In a new interview with John Sculley, the former Apple CEO sheds some light on what may have been his single biggest lasting impact on Apple: the drive toward making the experience of using an Apple product one of the company’s most important focuses.

Sculley catches a lot of flack for being the CEO who kicked Jobs out of Apple back in 1985, but after Jobs and Tim Cook he was the best of CEO Apple ever had, and someone who’s always interesting to hear talk about Apple. In this particular video he shares his thoughts on the original Macintosh ad and why Apple trumps everyone else at marketing.

More of Sculley’s thoughts after the jump.

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9 ways Steve Jobs changed high tech forever

The 10 biggest Apple announcements of all time

Steve Jobs presided over some memorable announcements during his time at Apple. (Picture: Flickr)

Steve Jobs presided over many memorable moments during his time at Apple. Here are our all-time favorites. Photo: Ben Stanfield/Flickr CC

Apple’s most-anticipated — and likely most-eventful — product introduction since the iPad is set for later this morning. It will undoubtedly be Tim Cook’s biggest moment yet as Apple’s CEO, with the company reportedly ready to unveil new products from what has been described as its most exciting product pipeline in a quarter century.

Anticipation among the Apple faithful couldn’t be any higher. Endless speculation and massive expectations about finally laying eyes on the long-awaited iWatch got us thinking about other memorable announcements from Apple’s 37-year history.

While you wait for this morning’s 10 a.m. liveblog from Apple’s big event, relive some of Cupertino’s past glories. Here are our picks for the 10 biggest Apple announcements of all time.

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Here’s the mystery building Apple is crafting for its big reveal

All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.

Woz: Nobody on the Macintosh team wanted to work under Jobs again

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Steve Jobs has an enormous reputation for eking out every last drop of performance from his talented employees, but even in the early days of Apple, that maniacal drive for success came with the huge trade-off of driving away his closest friends that built the Macintosh with him.

Apple co-founder Steve Wozniak gave a brief interview with the Milwaukee Business Journal claiming his relationship with Jobs has been portrayed inaccurately by the media. The Apple co-founders have always been friends and Woz says the two never had an argument, but Woz can’t say the same for the other top engineers at Apple.

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9 astonishing Apple ads you probably missed

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From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

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Why Steve Jobs replaced the Mac’s  key with ⌘

Screen Shot 2014-06-23 at 7.42.40 AM

Graphic designer Susan Kare is iconic — literally. The mastermind behind the friendly 32 x 32 and 16 x 16 icons used in the original Mac operating system, Kare’s work has reached more people than almost any other graphic designer on Earth.

Yet the way she stumbled into designing the icons for the Mac operating system was pretty much a lark, and in a recent presentation at the EG conference in California, Kare spoke a little bit about how she stumbled into the job.

It’s a fascinating talk, not just for the details she shares about early Mac operating system development, but also because Kare finally reveals why Apple switched from the Apple symbol to the Command key.

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