All items tagged with "Macintosh"

Former CEO John Sculley explains how Apple sells experiences

Former CEO John Sculley explains how Apple sells experiences

I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became.

In a new interview with John Sculley, the former Apple CEO sheds some light on what may have been his single biggest lasting impact on Apple: the drive toward making the experience of using an Apple product one of the company’s most important focuses.

Sculley catches a lot of flack for being the CEO who kicked Jobs out of Apple back in 1985, but after Jobs and Tim Cook he was the best of CEO Apple ever had, and someone who’s always interesting to hear talk about Apple. In this particular video he shares his thoughts on the original Macintosh ad and why Apple trumps everyone else at marketing.

More of Sculley’s thoughts after the jump.

Read the rest of this post »

9 ways Steve Jobs changed high tech forever

The 10 biggest Apple announcements of all time

Steve Jobs presided over some memorable announcements during his time at Apple. (Picture: Flickr)

Steve Jobs presided over many memorable moments during his time at Apple. Here are our all-time favorites. Photo: Ben Stanfield/Flickr CC

Apple’s most-anticipated — and likely most-eventful — product introduction since the iPad is set for later this morning. It will undoubtedly be Tim Cook’s biggest moment yet as Apple’s CEO, with the company reportedly ready to unveil new products from what has been described as its most exciting product pipeline in a quarter century.

Anticipation among the Apple faithful couldn’t be any higher. Endless speculation and massive expectations about finally laying eyes on the long-awaited iWatch got us thinking about other memorable announcements from Apple’s 37-year history.

While you wait for this morning’s 10 a.m. liveblog from Apple’s big event, relive some of Cupertino’s past glories. Here are our picks for the 10 biggest Apple announcements of all time.

Read the rest of this post »

Here’s the mystery building Apple is crafting for its big reveal

All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.

Woz: Nobody on the Macintosh team wanted to work under Jobs again

wozjobs

Steve Jobs has an enormous reputation for eking out every last drop of performance from his talented employees, but even in the early days of Apple, that maniacal drive for success came with the huge trade-off of driving away his closest friends that built the Macintosh with him.

Apple co-founder Steve Wozniak gave a brief interview with the Milwaukee Business Journal claiming his relationship with Jobs has been portrayed inaccurately by the media. The Apple co-founders have always been friends and Woz says the two never had an argument, but Woz can’t say the same for the other top engineers at Apple.

Read the rest of this post »

9 astonishing Apple ads you probably missed

steve-jobs-apple-think-different

From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

Read the rest of this post »

Why Steve Jobs replaced the Mac’s  key with ⌘

Screen Shot 2014-06-23 at 7.42.40 AM

Graphic designer Susan Kare is iconic — literally. The mastermind behind the friendly 32 x 32 and 16 x 16 icons used in the original Mac operating system, Kare’s work has reached more people than almost any other graphic designer on Earth.

Yet the way she stumbled into designing the icons for the Mac operating system was pretty much a lark, and in a recent presentation at the EG conference in California, Kare spoke a little bit about how she stumbled into the job.

It’s a fascinating talk, not just for the details she shares about early Mac operating system development, but also because Kare finally reveals why Apple switched from the Apple symbol to the Command key.

Read the rest of this post »

From the Mac to the iPhone: Steve Jobs patent exhibit opens in Denver

Steve Jobs holding original iPhone

A new exhibit showcasing hundreds of original Apple patents has opened in Denver.

Entitled “Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World,” the display offers a rare opportunity to look over some of the most influential and important patents in recent tech history — ranging from the original Macintosh through the iPhone.

Colorado U.S. Senator Michael Bennet says that the exhibit, “provides a unique glimpse into one of our country’s most iconic innovators, highlighting Jobs’ wide-ranging portfolio and lasting influence on modern technology.”

Read the rest of this post »

When your Mac slows down, give it a tune-up

Mac Tune Up

Tune up your Macintosh, and clean out the cruft

Macs are solid machines, but just like their owners they have a tendency to get lethargic as they age. Launching and switching programs takes longer, simple tasks become arduous, and the dreaded beach ball of doom appears more often than it did when your machine was new. The operating system just starts to feel crufty, and can get worse over time. I see these issues in my IT consulting business regularly.

You may be asking, why does this happen? There are many reasons, but some are more common than others. Sometimes your hard disk (or solid-state drive) gets too full and interferes with normal computer operations. Crashes or misbehaving programs can corrupt the disk directory or application cache files. Remnants from old software may still be running behind the scenes, or you don’t have enough RAM to deal with your OS and workflow.

Is there some sort of tune-up you can do to sort it out? Your tech always tells you to just reboot the computer, but there’s got to be more than that. The good news: Yes, there are some things you can do. And, perhaps, adopt some more efficient computing practices for yourself along the way.

Read the rest of this post »

Apple promises $2 million to help bring Super Bowl 50 to Bay Area

ninerstadium_converted

Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.

Read the rest of this post »