I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became.
In a new interview with John Sculley, the former Apple CEO sheds some light on what may have been his single biggest lasting impact on Apple: the drive toward making the experience of using an Apple product one of the company’s most important focuses.
Sculley catches a lot of flack for being the CEO who kicked Jobs out of Apple back in 1985, but after Jobs and Tim Cook he was the best of CEO Apple ever had, and someone who’s always interesting to hear talk about Apple. In this particular video he shares his thoughts on the original Macintosh ad and why Apple trumps everyone else at marketing.
Steve Jobs packed an almost impossible number of innovations into a 35-year career. While we've been forced to leave out some as a result, here are 9 ways that Jobs changed computing forever -- and a glimpse at what things may have looked like had he never come along.
The Mac, on the other hand, empowered the user with the sovereignty to carry out tasks as they wanted to. The Mac may not have been the very first computer to feature a Graphical User Interface, but it was the first one most people saw. And it did it better than anyone else.
The iPod really is the little device that could. It turned around Apple's fortunes, became one of its most iconic tech designs ever, and was transformed into a byword for any new technology that was (or hoped to be) innovative, stylish and ubiquitous. It sounded great, too.
Before Steve Jobs, digital music players were good ideas in theory, bad ideas in practice; the kind of expensive gift you used once then put away to gather dust. This blobby model was the Creative NOMAD Jukebox.
Steve Jobs was convinced he could get young people to pay for their music if only he could provide an experience that was enjoyable and convenient enough for them. iTunes proved that he could. Even before the iPod came along, the first version of iTunes received a massive 275,000 downloads from Mac users in its first week.
The MacBook Air quickly snatched away the title of world's thinnest notebook. Tapering down to an astonishing 0.16" in its first version, the MacBook Air remains one of the most beautiful devices Apple has ever created. Unlike most ultraportable laptops, it came with a full-sized keyboard, too.
This is what a typical desktop computer looked like when Steve Jobs returned to Apple in 1997: a time when more people were starting to use computers, but very few seemed to think about just how bad they looked.
The colorful, blobby iMac changed all of that -- with a computer that put style right up front. Apple's aesthetic may have changed since the toyetic iMac first burst onto the scene, but this was Apple's first computer which ever looked good enough to sit comfortably in a design museum.
Steve Jobs presided over many memorable moments during his time at Apple. Here are our all-time favorites. Photo: Ben Stanfield/Flickr CC
Apple’s most-anticipated — and likely most-eventful — product introduction since the iPad is set for later this morning. It will undoubtedly be Tim Cook’s biggest moment yet as Apple’s CEO, with the company reportedly ready to unveil new products from what has been described as its most exciting product pipeline in a quarter century.
Anticipation among the Apple faithful couldn’t be any higher. Endless speculation and massive expectations about finally laying eyes on the long-awaited iWatch got us thinking about other memorable announcements from Apple’s 37-year history.
While you wait for this morning’s 10 a.m. liveblog from Apple’s big event, relive some of Cupertino’s past glories. Here are our picks for the 10 biggest Apple announcements of all time.
Apple's latest mystery is its biggest yet. Literally.
CUPERTINO, California -- What's inside the mystery building Apple is fabricating for its big September 9 event? The giant construction project is almost as big of an enigma as what the iWatch will actually look like or do.
The boxy structure, which sprang up behind the Flint Center for the Performing Arts here on the De Anza College campus, looks like a cross between an igloo and a winning confection on Cake Wars. Naturally, the enormous two-to-three story building sparked intense curiosity among the Apple faithful when pictures emerged Thursday, so we had to go take a look for ourselves.
Will it hold something as mundane as a demo area where tech journalists can fondle Apple's latest, greatest gear? Does it contain a full-size home of the future to show off amazing HomeKit implementations? Will it house a runway for an Apple wearables fashion show or a giant stage for a post-announcement Dr. Dre concert?
Whatever it holds, it is truly a massive undertaking. It's surrounded by green fences and countless security guards. We, like you, can't wait for Apple's big reveal — here's what we saw walking around the outskirts of the secretive project Thursday afternoon.
The temporary venue where Apple will hold its September 9 press event sits directly outside the 2,405-seat Flint Center, which is notable for its role in Apple history: The company has revealed some of its most important devices in the theater, which is tucked away on a quiet community college campus just a couple miles away from Apple HQ.
"There have only been two milestone products in our industry: the Apple II in 1977 and the IBM PC in 1981," Jobs said at the Flint Center in 1984. "Today, one year after Lisa, we are introducing the third industry milestone product: Macintosh."
Apple is definitely laying the groundwork for something big on September 9: Workers are running a fair amount of power from generators outside the fence that surrounds the construction site, which is set up with table saws and other tools of the building trades.
Behind the fencing and hidden from prying eyes, the workers are building something on the site. The huge, pristine structure also features a stage that could host a concert or iWatch fitness demonstration.
No one can fill a big white box quite like Apple. We can imagine the iDevice of our dreams jumping out of this one: Will it be the iPhone 6? Or how about the long-awaited iWatch? Perhaps it will be something totally new that the rumor mill hasn't even dreamed up yet.
Most of the trucks on campus appeared to be generic white rentals, but we spotted one with a sign indicating it was owned by Devcon Construction. Was the company hired to build this tantalizing structure for Apple? Devcon is known around Silicon Valley for building sleek, modern, high-tech campuses for companies including Adobe, Cisco and Yahoo!
Cult of Mac contacted Devcon's vice president of construction but did not receive a reply by press time. Workers on the super-secret Apple project know the secrecy drill, though, and were very tight-lipped about the goings-on at the construction site. Security was tight.
All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.
Steve Jobs has an enormous reputation for eking out every last drop of performance from his talented employees, but even in the early days of Apple, that maniacal drive for success came with the huge trade-off of driving away his closest friends that built the Macintosh with him.
Apple co-founder Steve Wozniak gave a brief interview with the Milwaukee Business Journal claiming his relationship with Jobs has been portrayed inaccurately by the media. The Apple co-founders have always been friends and Woz says the two never had an argument, but Woz can’t say the same for the other top engineers at Apple.
From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
Graphic designer Susan Kare is iconic — literally. The mastermind behind the friendly 32 x 32 and 16 x 16 icons used in the original Mac operating system, Kare’s work has reached more people than almost any other graphic designer on Earth.
Yet the way she stumbled into designing the icons for the Mac operating system was pretty much a lark, and in a recent presentation at the EG conference in California, Kare spoke a little bit about how she stumbled into the job.
It’s a fascinating talk, not just for the details she shares about early Mac operating system development, but also because Kare finally reveals why Apple switched from the Apple symbol to the Command key.
A new exhibit showcasing hundreds of original Apple patents has opened in Denver.
Entitled “Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World,” the display offers a rare opportunity to look over some of the most influential and important patents in recent tech history — ranging from the original Macintosh through the iPhone.
Colorado U.S. Senator Michael Bennet says that the exhibit, “provides a unique glimpse into one of our country’s most iconic innovators, highlighting Jobs’ wide-ranging portfolio and lasting influence on modern technology.”
Macs are solid machines, but just like their owners they have a tendency to get lethargic as they age. Launching and switching programs takes longer, simple tasks become arduous, and the dreaded beach ball of doom appears more often than it did when your machine was new. The operating system just starts to feel crufty, and can get worse over time. I see these issues in my IT consulting business regularly.
You may be asking, why does this happen? There are many reasons, but some are more common than others. Sometimes your hard disk (or solid-state drive) gets too full and interferes with normal computer operations. Crashes or misbehaving programs can corrupt the disk directory or application cache files. Remnants from old software may still be running behind the scenes, or you don’t have enough RAM to deal with your OS and workflow.
Is there some sort of tune-up you can do to sort it out? Your tech always tells you to just reboot the computer, but there’s got to be more than that. The good news: Yes, there are some things you can do. And, perhaps, adopt some more efficient computing practices for yourself along the way.
Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.