Apple’s design team went to extreme lengths when redesigning the new MacBook to be more portable than ever. The most drastic move was to toss out the fan and extra ports for a super-tiny logic board.
The new MacBook logic board is two-thirds smaller than any board Apple’s designed before. It’s the highest-density Mac logic board yet, but really, it’s more like a super-iPhone or iPad logic board. Put side by side with the iPhone 6 logic board, the new MacBook logic board is barely twice its size.
The battle of Mac versus PC is raging strong, thanks to the new MacBook. While Apple fans are still debating whether they really want Jony Ive’s minimalist gold notebook, rival PC markers have been quick to shoot down Apple’s latest innovation on Twitter.
ASUS, Lenovo and Dell all took shots at the super-thin MacBook, quickly pointing out that while terraced batteries and gold paint are nice, these notebook companies have been selling even thinner laptops for over a year now.
Take a look at their tweets calling out the new MacBook:
Tim Cook really, really loves the latest Apple products. Photo: Apple
The Apple Watch? It’s incredible.
The new MacBook? It’s unbelievable.
Apple’s team? Amazing!
Tim Cook is either the world’s most positive CEO or he possesses the world’s greatest poker face. Just watch the string of superlatives he unleashed during Apple’s “Spring Forward” event Monday, as rounded up in Cult of Mac’s supercut video below.
The new MacBook probably isn’t for you. Photo: Apple
The new MacBook is one of the most impressive pieces of technology Apple has unleashed in five years. It boasts a Retina display, USB-C, butterfly-hinged keyboard, Force Touch trackpad and terraced batteries. All crammed inside a body that’s smaller than the MacBook Air, made possible by a new fanless processor.
Despite being an unapologetically gorgeous piece of hardware, the new MacBook’s biggest weapon — the fanless processor — is also its greatest weakness.
Apple has placed the new MacBook in a category most people shouldn’t even consider buying, and that’s OK. The new MacBook isn’t for you and me, it’s for the future.
The new MacBook is gorgeous, insanely thin, revolutionary and pressure-sensitive. It’s also missing one killer feature: a glowing Apple logo.
The shining bit of trade dress has been a pop culture icon ever since Apple released the PowerBook G3 in May 1999. However, it looks like Jony Ive’s design team is ready to sacrifice the glowing Apple beacon in the name of thinness. You’ll still find a light-up logo on the MacBook Airs and MacBook Pros, but it was never meant to be on Apple’s new golden beauties.
Take a look at the back of the new 12-inch Retina MacBook:
Today’s ‘Spring Forward’ keynote was packed with more videos than any event in recent memory. Not only did Apple show promo videos for the new products like the 12-inch MacBook and Apple Watch, there were three separate videos just talking about the different materials that went into Apple Watch.
Apple finally posted all nine new videos on its YouTube channel, and you can watch all of them below:
Would you believe this MacBook fell out of a plane? Photo: Reddit
Imagine cruising low around South Africa in your small plane at 105 knots. You’re enjoying the scenery below when all the sudden your plane’s canopy pops open just wide enough to send your bag with a MacBook Air plummeting 1,000 feet to its death.
That’s exactly what happened to one pilot, only lucky for him, the MacBook Air miraculously survived. Redditor av80r posted pictures of his still-functioning MacBook Air after it fell out of his plane mid-flight. According to his story, the farmer who found it claims he heard a whistling sound. He looked up and saw a bag hurtling towards him and took one step to the left and watched it land near where he was standing.
Despite the crash landing, the MacBook Air still works. Although the cooling system is damaged and the glass on the trackpad was busted into a million fragments, the display is hanging on like a champion.
Apple is finally letting developers get their hands on Photos, the long-awaited successor to iPhoto. Revealed at Worldwide Developers Conference 2014, the new app is a complete revamp of iPhoto, allowing Mac users to organize, edit, share and print their favorite photos. It packs powerful new tools into a gorgeous, OS X Yosemite-style user interface.
The public launch of Photos isn’t expected until spring, but we took the beta for a spin today to get acquainted with the future of Apple photo software. We found eight new features you’re going to love.