The 10 best Apple ads of 2016

By

Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Apple drops fresh batch of betas for iOS, macOS and tvOS

By

x
A new iOS beta is here!
Photo: Ste Smith/Cult of Mac

Developers received a fresh new batch of beta software from Apple today, just two days after the company launched iOS 10.2 and tvOS 10.1 to the public.

The new first betas for macOS 10.12.3, iOS 10.2.1 and tvOS 10.1.1 all come with a number of bug fixes and performance enhancements, but they likely don’t contain any major new features.

Pac-Man and Lemmings can now be played on MacBook Pro Touch Bar

By

Retro games have invaded the MacBook Pro.
Retro games have invaded the MacBook Pro.
Photo: Erik Olsonn

The new MacBook Pro’s Touch Bar might not be the most useful tool for professionals quite yet, but it’s quickly becoming a perfect playground for retro gaming. Two new hacks bring classic games Pac-Man and Lemmings to the Touch Bar.

The MacBook Pro’s tiny OLED display seriously limits gameplay, though: You can barely make turns in Pac-Man, but it still looks better than Doom on the Touch Bar.

Get a peek at the Touch Bar gameplay in the videos below.

Microsoft says MacBook switchers hit an all-time high

By

Microsoft Surface Studio
Microsoft's Surface Studio is a tablet and a PC.
Photo: Microsoft.

The new MacBook Pro apparently has been great business for Apple rival Microsoft.

Mac users are switching to Microsoft’s Surface more than ever before, claims the PC-maker in a new blog post that takes several shots at Apple’s new MacBook Pro and Touch Bar.

Apple will make four more Macs obsolete at end of 2016

By

Mac App Store
It's time to upgrade.
Photo: Ste Smith/Cult of Mac

If you own a Mac that was made between 2009 to 2011 it is about to become officially obsolete.

Apple plans to no longer offer support for two MacBook Pros, a Mac mini and MacBook, according to a new report that reveals the devices are set to join the long list of vintage Apple products.

Video glitches plague new MacBook Pro

By

Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
You might want to hold off on buying the new MacBook Pro.
Photo: Apple

The new MacBook Pro may not have been worth the long wait for many customers that preordered.

Early owners of Apple’s new machine are reportedly encountering problems with the GPU that cause the display to glitch so bad the MacBook Pro becomes unusable at times.

Doom blasts onto MacBook Pro’s Touch Bar

By

You can now play DOOM on the Touch Bar.
You can now play DOOM on the Touch Bar.
Photo: Defractive b3ll/YouTube

The jury is still out on whether the Touch Bar will become a useful tool, but one clever coder has already discovered that it’s absolutely terrible for playing video games on.

The Touch Bar on the new MacBook Pro is officially the latest absurd piece of tech to run Doom. Apple’s guidelines specifically bans games from running on the Touch Pad but that didn’t stop a developer from porting it onto the narrow screen that’s only 60 pixels heigh.

Check it out:

Should Apple license macOS for third-party Mac Pros? [Friday Night Fights]

By

fnf
Wouldn't you like a powerful PC running macOS?
Photo: Ste Smith/Cult of Mac

Apple has finished unveiling its product lineup for 2016, and yet again it appears to have forgotten about the Mac Pro. The high-end desktop will be three years old next month, and although it might look pretty on the outside, it’s way past its best on the inside.

Friday Night Fights bugApple won’t tell us why the Mac Pro isn’t a priority anymore, but its focus is clearly elsewhere. This is a problem for creative professionals who rely on the extra power the machine provides. For some, the iMac just isn’t beefy enough.

Some believe Apple should license macOS to third-party computer makers that are willing to cater to the pros Apple is ignoring. It’s a move Apple would never make, but is it a good idea?

Join us in this week’s Friday Night Fight as we battle it out over whether Apple should let rival PC vendors build macOS machines!