The new MacBook probably isn’t for you. Photo: Apple
The new MacBook is one of the most impressive pieces of technology Apple has unleashed in five years. It boasts a Retina display, USB-C, butterfly-hinged keyboard, Force Touch trackpad and terraced batteries. All crammed inside a body that’s smaller than the MacBook Air, made possible by a new fanless processor.
Despite being an unapologetically gorgeous piece of hardware, the new MacBook’s biggest weapon — the fanless processor — is also its greatest weakness.
Apple has placed the new MacBook in a category most people shouldn’t even consider buying, and that’s OK. The new MacBook isn’t for you and me, it’s for the future.
The new MacBook is gorgeous, insanely thin, revolutionary and pressure-sensitive. It’s also missing one killer feature: a glowing Apple logo.
The shining bit of trade dress has been a pop culture icon ever since Apple released the PowerBook G3 in May 1999. However, it looks like Jony Ive’s design team is ready to sacrifice the glowing Apple beacon in the name of thinness. You’ll still find a light-up logo on the MacBook Airs and MacBook Pros, but it was never meant to be on Apple’s new golden beauties.
Take a look at the back of the new 12-inch Retina MacBook:
Today’s ‘Spring Forward’ keynote was packed with more videos than any event in recent memory. Not only did Apple show promo videos for the new products like the 12-inch MacBook and Apple Watch, there were three separate videos just talking about the different materials that went into Apple Watch.
Apple finally posted all nine new videos on its YouTube channel, and you can watch all of them below:
Would you believe this MacBook fell out of a plane? Photo: Reddit
Imagine cruising low around South Africa in your small plane at 105 knots. You’re enjoying the scenery below when all the sudden your plane’s canopy pops open just wide enough to send your bag with a MacBook Air plummeting 1,000 feet to its death.
That’s exactly what happened to one pilot, only lucky for him, the MacBook Air miraculously survived. Redditor av80r posted pictures of his still-functioning MacBook Air after it fell out of his plane mid-flight. According to his story, the farmer who found it claims he heard a whistling sound. He looked up and saw a bag hurtling towards him and took one step to the left and watched it land near where he was standing.
Despite the crash landing, the MacBook Air still works. Although the cooling system is damaged and the glass on the trackpad was busted into a million fragments, the display is hanging on like a champion.
Apple is finally letting developers get their hands on Photos, the long-awaited successor to iPhoto. Revealed at Worldwide Developers Conference 2014, the new app is a complete revamp of iPhoto, allowing Mac users to organize, edit, share and print their favorite photos. It packs powerful new tools into a gorgeous, OS X Yosemite-style user interface.
The public launch of Photos isn’t expected until spring, but we took the beta for a spin today to get acquainted with the future of Apple photo software. We found eight new features you’re going to love.
And the take-home message is… Buy Microsoft? Photo: Austen Allred
Microsoft showed off a few neat concepts at yesterday’s Windows 10 conference. But while looking at the stage showed a company secure about its place in the tech world, turning around and facing the audience revealed a very different picture: a room full to bursting with MacBook-wielding journos.
Grasswire co-founder Austen Allred tweeted the above image taken at the event, adding the pithy understatement “A couple MacBooks at the Windows 10 Unveiling…”
If one were needed, it’s yet another reminder for longtime tech followers about just who won the PC war in the long run, despite Microsoft’s dominance during the 1990s. We can’t say we’re brokenhearted about it, either.
There are tons of reasons why you might need to reformat your Mac: It’s slowing down, filling up with too many unneeded files to delete manually or suffering from major technical issues that can’t be fixed otherwise.
Or maybe you’re just selling it as you move on to a better, faster Mac and need to remove everything.
Skype’s latest ad is all about the Mac. Photo: Microsoft
Microsoft’s been doing a stellar job promoting Apple lately, securing placement of its “iPad-like tablets” on CNN and the NFL. But it looks like Redmond has decided to give up and start pushing Apple products.
Microsoft published an ad on Facebook today that highlighted Skype’s ability to keep people in sync, but the real headliner is a huge orchestra of MacBooks — and there’s not a PC in sight.
The ad features a photo of a conductor in New York City’s Bryant Park, surrounded by an array of 11 MacBooks connected to the city’s celebrated subway musicians. Microsoft’s ad comes with the tagline, “The world’s first digital orchestra stays in sync with Skype,” but it looks like the MacBooks and iPhones (as well as the musicians using them) steal the show.