Skype’s latest ad is all about the Mac. Photo: Microsoft
Microsoft’s been doing a stellar job promoting Apple lately, securing placement of its “iPad-like tablets” on CNN and the NFL. But it looks like Redmond has decided to give up and start pushing Apple products.
Microsoft published an ad on Facebook today that highlighted Skype’s ability to keep people in sync, but the real headliner is a huge orchestra of MacBooks — and there’s not a PC in sight.
The ad features a photo of a conductor in New York City’s Bryant Park, surrounded by an array of 11 MacBooks connected to the city’s celebrated subway musicians. Microsoft’s ad comes with the tagline, “The world’s first digital orchestra stays in sync with Skype,” but it looks like the MacBooks and iPhones (as well as the musicians using them) steal the show.
Until September, 2014 was a pretty quiet year for new Apple products. But the drought is over.
After announcing new iPhones and the Apple Watch last month, another media event is being held October 16th at Apple’s Town Hall auditorium on its Cupertino campus. “It’s been way too long,” joked Apple in its invitation to select members of the press. For those itching to see new iPad and Mac hardware, indeed.
While Town Hall is only a fraction of The Flint Center’s size, October 16th’s event shouldn’t be viewed as any less important. iPad sales are stagnant, and Apple’s desktop displays have been needing an upgrade for years. Apple Pay, an entirely new venture for the company, is expected to come out any day now. And then there’s always the chance that Apple still has at least one surprise up its sleeve.
Who makes the best computers around? We think you know the answer to that. Photo: ACSI
Apple has cemented its place atop the American Customer Satisfaction Index, a sort of Michelin guide for customer service, for the eleventh straight year.
In a new report released by ACSI, Apple continued its lead over big name rivals such as Dell, Acer, Hewlett-Packard and the catch-all “All Others” when it comes to satisfaction with computing devices — including desktops, laptops and tablets. Scores are based on everything from pre-sale customer expectations, to perceived value and quality, customer complaint incidents and overall consumer loyalty.
The iPhone 6 invites are out, but which rumors are true…
Apple made its iPhone 6 announcement official this week by sending invitations to an event on September 9th, but that's not going to stop the rumor mill from churning out new juicy tidbits of Apple gossip.
This week we’re back behind our crystal ball trying to divine the true meaning of the Apple universe and its endless rumors. Will NFC really land on the iPhone 6? Is a gigantic 13-inch iPad coming soon? And is the 5.5-inch iPhone 6 really just a ghost toying with our appetite for more pixels?
Step up to the crystal ball and see past the rumors and into the future…
The Verdict: This rumor is so accurate, you could set your watch to it. Recode’s John Paczkowski, who reported the iWatch’s inclusion in iPhone event, has phenomenal Apple sources. He nailed the September 9th event months in advance, so you can trust that Apple’s first wearable will at least get some time in the spotlight at the Flint Center, even if the wide release doesn’t happen until a few months later.
The Verdict: This is starting to sound believable. Apple could use a tablet aimed specifically an enterprise and people who think more inches would allow them to get work done. My only problem with the 12.9-inch iPad is that it’s just not big enough. 12inches? Jony, let’s stretch that thing out to 32-inches and toss a TV antenna inside so I can throw some double sided tape on the back and mount it to my living room wall.
The Verdict: Looks promising. Apple is redesigning its USB cables to be reversible, so why not throw some design love at its tiny charger. The leaked images we’ve seen look just like the charger Apple uses in the Australia, only with US prongs.
The Rumor: The 13.3-inch MacBook Pro will retire at the end of 2014 to make way for thinner MacBooks.
The Verdict: Too early to tell. We’ve heard rumblings of new MacBooks designs on the way, and Apple still has an October event where they could introduce them, but it’s hard to believe Apple’s doing away with the 13-inched entirely, unless that 12-inch Retina MacBook Air is finally ready for primetime.
The Rumor: A barometric pressure sensor called “Phosphorus” will land on the iPhone 6.
The Verdict: Seems likely. The info comes courtesy of GeekBar which leaked a couple of wiring schematics last week. Android smartphones have used barometers since 2011, so it seems like something Apple would eventually start using too.
The Rumor: The iPhone 6 will use NFC as the key piece of its mobile payments platform.
The Verdict: 2014 will the year the iPhone gets NFC. Apple prefers the battery performance of Bluetooth LE, but we’ve heard whispers that Apple needs NFC because it has better security when two devices shake hands. The NFC rumor has come and gone too many times for fans to get their hopes but, but even Gruber thinks NFC is coming to the iPhone, and also the iWatch.
The Verdict: Possibly not. There have been almost zero hardware leaks that hint at production ramping up. Countless rumors have claimed production issues have set the device back. The device will be like the iPhone and iPad’s incestuous cousin, so maybe it’d make more sense to announce it at the iPad event anyway, if the 5.5-inch iPhone 6 is even a real device at all.
Digitimes gives a 15-month window for the new thinner MacBook. But hopefully it’ll be with us by the end of 2014.
Apple is planning to launch an even slimmer MacBook, possibly as soon as the end of 2014, or else the vaguer long-term date of 2015, according to a new report from Digitimes.
The rumor cites Taiwan-based supply chain makers, and claims that production of components has already begun in small volumes. The report also states that the 13.3-inch MacBook Pro is expected to be retired by the end of 2014.
For decades Mac and the PC have been at each other’s throats, competing for that No. 1 spot in the computing world. Vitriolic ad campaigns and entire product launches aimed at decimating Windows or OS X have firmly established a war that somehow hasn’t ended even in the post-PC era.
With Apple’s release of OS X Yosemite sitting just around the corner, the time for Microsoft to answer with Windows 9 is nearly here. In today’s video, we go into everything we know about OS X Yosemite and what we think we know about Windows 9 so far. We break down all the new features, design elements and more to help you start forming your opinion about which OS is best.
Mac are incredibly complex machines, but thanks to Jony Ive and the rest of the creators, they’re also incredibly simple to use. Mose Mac users know to use keyboard shortcuts to make daily tasks even quicker, but not many know how to turn your Mac’s trackpad into one of the best time-saving tools you’ll ever use.
In today’s video, we’ll take a look at a little known feature called Hot Corners. We’ll teach you how to set them up and how to use them. How to Put your display to sleep, clear your desktop and do even more useful actions, now with just a few quick flicks.
Up, up up! The Roost elevates your MacBook experience. Photos Charlie Sorrel/Cult of Mac
I was supposed to get a Roost to review last year after the successful Kickstarter went into production. I didn’t, but we fixed that at the beginning of this summer, and think God we did – this stand will change the way you use your MacBook.
The Roost is a crazy collapsible scaffold that unfolds from nothing to become a sturdy stand the holds the MacBook at eye-level. Assuming you combine it with regular breaks, and set your keyboard at the right height, you will never have to experience neck, arm or back pain ever again.
We've got eight juicy new rumors waiting for you behind the crystal ball.
We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.
This week's rumor roundup comes with juicy tidbits like a glowing Apple logo that may land on the back of the iPhone 6, as well as a 4k iMac that could be making its way down the Apple product pipeline.
Of course with iPhone rumor season being in full swing we've also got new leaked parts, launch rumors, and details on Apple's secret plan to turn your iPhone into a wallet. Slide your way up to the crystal ball to see which of these rumors are the real deal, and which are just a bunch of smoke and mirrors.
The Rumor: The iPad mini 3 will be 30% thinner than its predecessor.
The Verdict: Unbelievable. Jony Ive will have to work some impressive sorcery if the tiny iPad mini is really going to drop 30% off its 0.29 inches of thickness.
UDN reports Apple might even slap the Air moniker onto the iPad mini line once it drops a few ounces, but you must be huffing more glue than Charlie Sheen if you think the iPad mini Air could ever be a real Apple product name.
The Rumor: Retina 4k iMacs or a stand alone 4k monitor is in the Apple product pipeline.
The Verdict: Sounds like a safe prediction. We’ve heard that a Retina iMac is in the works for a while now, but 9to5Mac says it will really just be a 4k iMac (or monitor) because tech for pixel doubling the iMac’s current resolution isn't quite ready for prime time.
The Rumor: The 12-inch MacBook Air has been pushed back to Q3 or early 2015.
The Verdict: Its definitely not coming soon, but we will probably see it unveiled this year. UDN claims Intel chips that are supposed to make their way into Apple's next-gen MacBooks won’t be ready in time for a fall launch, which matches previous reports on the Haswell CPUs.
Apple needs to make at least one solid update to the iMac or MacBook this year and a super thin, 12-inch MacBook Air with Retina display would be huge. Even if Apple doesn’t have enough supply ready for the holidays, it wouldn’t be surprising if they announce it at the end of the year to top off the best pipeline of the last 25 years.
The Verdict:: It’s not an exciting leak, but it’s most likely the real deal and indicates that the Apple production machine is in full swing, just in time to complete those orders for enough components to make 80 million iPhone 6s.
The Rumor: Apple is partnering with Swatch and others to create a variety of different iWatches.
The Verdict: Not happening. Swatch made a point to squashVenture Beat’s ridiculous rumor within 12 hours. That doesn’t mean Apple couldn’t be working with other partners, but after poaching so many high-level Swiss watch executives, they don’t need to make the exact same play as Google did with Android Wear.
Apple doesn't want iPhones to compete against each other
The Rumor: The 4.7-inch and 5.5-inch iPhones will launch months apart to avoid competing against each other.
The Verdict: The iPhablet will come late, but not to avoid the 4.7-inch iPhone 6. DigiTimes claims production problems aren’t to blame for the 5.5-inch iPhone’s delay, but that Apple is afraid selling both at the same time, like it did with the 5s and 5c, will hurt sales.
The only thing that will hurt iPhone sales is not having enough inventory. If Apple doesn’t at least announce both iPhones at the same event - with the caveat that the 5.5-inch won’t be available for a few months - fanboys will be up in arms to see their screen size obsoleted without notice just three months later.
The Rumor: Leaked rear shell confirms iPhone 6 will have glowing Apple logo.
The Verdict: Don’t get your hopes up. The possibility of a pulsating Apple logo that announces Apple fanboys’ presence to one another has got a lot of people excited, but it’s just as likely that Apple has made adjustments to the rear shell so that radio waves pass to the antenna easier.
uSwitch also thinks the clear plastic logo could be used for different colored notifications, but isn’t that a little too superfluous for Apple’s tastes when the iPhone already has a rear flash that can be used for notifications.?
The Rumor: The mobile payments solution Apple’s been working on for years will debut in the iPhone 6.
The Verdict: The odds look promising. TouchID gives Apple a killer advantage towards turning your iPhone into a wallet, and unlike the failed Google Wallet, Apple supposedly has figured out how to cut the carriers involvement out of the entire process so they can't block it.
People waiting for the rumored 12-inch Retina MacBook may just have to keep right on waiting, according to a new report from Taiwan’s Economic Daily News, which blames the wait on Intel’s delayed 14-nanometer Broadwell chips, which are reportedly used in the computers.
Because of these production delays, the report claims that the 12-inch MacBook may not ship until Q3 2014 or even early 2015, when the chips will be in greater supply.