Apple’s retail chief sends out a video message to help prep employees for this Friday. Photo: Apple
In a video sent out to Apple retail employees, Apple’s senior vice president of retail Angela Ahrendts clarified that the Apple Watch will be arriving for many customers this Friday, but that online ordering was still the only way the Apple Watch can be purchased right now.
Ahrendts talks directly to retail employees, reminding them that the Apple Watch isn’t the only great new product aut right now, but that it is an entirely new type of product and way of selling things for Apple.
“This is not just a new product for us, this is an entirely new category,” she says in the video, “and it is the first time we’ve ever previewed a product two weeks before the availability.”
Even with the horrible audio echoes and Ahrendts’ vocal-pause-laden and seemingly unrehearsed speech, the video is a fascinating look at the messaging all Apple retail staff will be hearing this week as they prepare for the hordes of new customers looking to buy an Apple Watch or new Macbook.
Here’s how to hack the new MacBook’s power chime onto the Air and Pro. Photo: Cult of Mac
You know how the iPhone and iPad plays a little chime when you plug it in? The new MacBook also does that. But sadly, the MacBook Air and MacBook Pro remain completely silent when they connect to juice — which can make it hard to tell when you’ve accidentally knocked the MagSafe loose.
If you’ve got a MacBook Pro or MacBook Air, though, it’s easy to hack in the new MacBook’s power-charging sound. Here’s how.
Keep your MacBook safe while you’re on the move. Photo: Quentin Meulepas/Flickr
Being a workaholic means I’m always taking my MacBook with me wherever I travel, but carrying around a $2,000 machine is a constant risk. In today’s s video I show you everything you need to know to keep your MacBook safe while you’re on the move.
Google Chrome isn’t a good fit for the new MacBook. Photo: Apple
There’s no question that Google Chrome is one of the best web browsers you can get, but it’s long been a resource hog under OS X. By simply avoiding it on the new MacBook, your battery could last more than three hours longer in between charges.
Apple fans are going gaga for the gold MacBook. Photo: Apple
If you haven’t already pre-ordered your gorgeous gold MacBook, you’re going to be waiting 3-4 weeks for it to ship. Initial supplies have already been claimed since the device went on sale this morning, but the silver and space gray models are still available in 1-3 days if you live in the U.S.
Save yourself some desk space with this closed MacBook mode. Photo: Rob LeFebvre/Cult of Mac
I was setting up my MacBook Pro with Retina display to work with a new external monitor today, thinking that when I connected to the monitor via HDMI and closed the lid, I’d see the display up on the new monitor.
I was disappointed when I saw absolutely nothing up on my new monitor, so I went searching to find out how to make it work. Is it a special setting in the System Preferences? I haven’t had an external monitor for a while, now; maybe things are more complex.
Luckily for me (and you!), it turned out to be much simpler to make happen. Here’s the recipe.
Apple Watch has been hogging so much of the tech spotlight lately that you could be forgiven for forgetting that Apple is also about to release a revolutionary new computer.
The first reviews of the new MacBook landed on the web to remind us that the first gold MacBook will be available to order tomorrow, too. According to the experts, it’s the most beautiful computer ever created. But should you buy it?
Light as a bubble, thin as a sheet of paper. Photo: Apple
Apple’s new MacBook won’t go on sale for another week-and-a-half. But if you want to get an advance glimpse of the next-gen notebook, you can check out a new unboxing video, which shows off the device’s ultra-thin form factor for the first time in all its glory.
Seriously, how could you resist? Photo: Brik Case/Gizmodo
I pretty much love Apple and Lego in equal measure, so the idea of somehow combining the two is never going to fail to win my approval.
Assuming that I’m not the only person to feel this way, allow me to introduce the Brik Case: a fantastic Kickstarter campaign intended to raise the cash needed to manufacture a MacBook case that can be decorated with Lego bricks, to create any design of your choosing.