Looks like Microsoft is up to its old tricks again!
Not happy to simply put out the Surface (and, to be honest, who can blame them?) and then let the market decide if it’s interested, the good folks at Redmond have decided on a new ad campaign that skewers Apple and its “You’re more powerful than you think” strap line.
One of the great user customizations shown off in Apple’s recent “Stickers” ad.
Apple did sticker and decal makers a massive favour with its recent “Stickers” ad for MacBook Air, showing the myriad ways users choose to customize their ultra-thin Apple notebooks.
That is backed up by figures, unearthed by website Macstories, which discovered that sticker-makers did, in fact, receive a huge influx of new visitors following the ad — with sales in some cases quadrupling since Apple’s ad aired earlier this month. Geeky Decals, for instance, says that it was selling around 8-10 stickers per day prior to the ad, but is now selling between 40 and 50 per day.
While our Macs were designed for power, they were also made for beauty. Sharply rounded edges and fine materials come together to create the computers we know and love. But with normal daily use, dirt and grime can make our Mac workhorses less attractive.
In today’s video, we show you the surprisingly simple steps you can take to relieve your Mac of filth and enjoy a cleaner, better-looking computing experience. Make use of these quick Mac cleaning tips and having a fresh-looking computer will be a cinch.
If you have a MacBook Air from mid-2011, you may have noticed intermittent issues where your laptop has a harder time waking up from sleep mode than it normally would have done, and when it does, the fans might loudly blast as if the whole laptop were on fire.
Although rare, these issues have been afflicting customers for at least the last couple of years. But it seems like Apple has finally figured out what’s wrong, as a new update today specifically for mid-2011 MacBook Air owners fixes the longstanding issues.
This week's Apple rumors are crazy for the iPhone 6
We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.
iPhone 6 rumor season is in full bloom this week with a rash of rumors spilling new details on everything from improved battery life, sapphire displays’ extreme durability, SIM trays, and even the robot army that will help assemble Apple’s newest smartphone.
This week we were also treated to new tidbits on the production schedules of the iWatch and next-gen MacBook Airs, but you’ll have to step right up to our crystal ball to see which of these rumors are the real deal, and which are just a bunch of smoke and mirrors.
The Rumor: The Sapphire crystal display on the iPhone 6 will be nearly indestructible.
The Verdict: This looks like some serious sorcery. YouTuber Marques Brownlee got his hands on an iPhone 6 sapphire display, which comes away completely unscathed from his brutal stress test. If this is the real deal, I will finally be able to go six months without shattering my iPhone.
The Rumor: This is the inside of the iPhone 6 rear shell.
The Verdict: Looks like the real deal. We’ve already seen a number of rear shell leaks, but these pics from Feld and Volk show detail on the complex internal components, even though the part is still unfinished. You can watch the entire video on Feld and Volk’s YouTube channel, which includes two enthralling shots of a SIM tray squeezing its way into the body.
The Rumor: The next MacBook Air may have hit a speed bump.
The Verdict: The future looks cloudy. Intel’s Broadwell U 2+3 dual-core chips are likely planned for use in the next MacBook Air and 13-inch Retina MacBook Pro, but V-R Zone reports there have been production delays, meaning units might not ship until February 2015. If you’ve been dying for those Retina MacBook Air rumors to finally come true, you probably will have a few extra months of waiting to do.
The Rumor: Foxconn is enlisting an army of robots to help assemble the iPhone 6.
The Verdict: The robo-revolution is here. To speed up iPhone assembly, Foxconn has created 10,000 ‘Foxbots’ that can assemble around 30,000 iPhones each. Robots have been used to help automate the assembly process for years, but this is the biggest investment Foxconn has made yet, with each Foxbot costing around $20,000 - $25,000 a piece.
The Rumor: iPhone 6 will only get modest battery gains (if any at all).
The Verdict: Say it ain’t so? All I want is an iPhone I never ever have to plug in (or at least just once a day), but that’s not coming this year, reports Chinese site Sohu, whose supply chain sources says the 4.7-inch iPhone 6 will get a 1800mAh battery. That is bigger than the iPhone 5s’ 1570 mAh battery, but all that extra juice will go towards powering the iPhone’s bigger display.
The Rumor: These may or may not be the SIM trays for the iPhone 6
The Verdict:Yahtzee! We have a winner for this week’s stupidest iPhone 6 leak. Ok sure, maybe this does verify that the iPhone 6 will come in 3 colors (white, gold, and space grey) just like the iPhone 5s. Other than that, the only thing this leak reveals is how fast Apple fanboys get frothy with anticipation anytime you slap an “iPhone 6” label at the end of some volume and power flex cables.
The Rumor: Haptic feedback will be the secret weapon of the iPhone 6.
The Verdict: Don’t get your hopes up. Asian supply sources have told Laoyaoba that the next iPhone will have advanced haptic feedback so tapping an onscreen button feels like a physical buttons. The feedback motors being used are supposedly more advanced than anything used in current smartphone. They also cost 3 times as much. But unless they take up minimal space, it’s unlikely Apple will add this gimmicky feature.
The Rumor: iWatch production won’t begin until November.
The Verdict: Sounds likely. We’ve yet to see a single hardware leak of the mythical iWatch, even though it was supposedly scheduled to enter production in September. Apple analyst Ming Chi-Kuo says Apple’s wearable won’t enter production until November, but would that give Apple enough time to build enough units for the Christmas season?
After seeing efforts from Samsung, Motorola and LG, maybe not too worried about the competition and would rather ship the best possible product a few months later.
Unless you’ve been living under a rock for the past few years, you probably already know that the MacBook Air is quite possibly the best computing solution ever created. Its lightweight design allows the MacBook Air to be taken pretty much anywhere but the power within is anything but lightweight.
This week on the CultCast: Leander’s Big Adventure! Leander’s back to tell us about his top-secret mission to Apple HQ. Plus, CoM reviews editor Charlie Sorrell tells us about some cool gear he’s reviewing. We also run through a list of all the great hardware we’re expecting Apple to dump on us in just a few short months. And we wrap up with an all-new Get to Know Your Cultist, and this round has us diving into some of our favorite movies ever made. Guess who has the weird choice? You’re right, it’s Leander.
Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
Our thanks to Lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at Lynda.com.
A larger screen size and possible Retina display are the current elephants in the MacBook Air room.
Apple will kick-off mass production of its eagerly anticipated 12-inch MacBook Air in Q3 this year, according to a new report from DigiTimes.
The report notes that Quanta Computer is set to manufacture the laptops, and suggests that they will feature minor under-the-hood changes although will retain the look of the current generation 11-inch and 13-inch MacBook Air models.
No matter how many updates Microsoft makes to its Surface tablets, it just hasn’t been able to live up to its promise of killing the iPad and MacBook Air in one swoop, but now Redmond is ready to try another tactic — buying you out.
Microsoft announced that starting today, MacBook Air owners can walk into any Microsoft retail store and trade-in their Apple machine for $650 of store credit toward the purchase a Surface Pro 3, which Microsoft swears can replace your laptop, because you know, it’s got Office.
Castello Davarg’s leather York case offers sharp looks. Photos: Charlie Sorrel/Cult of Mac
I’ve tried a lot of cases for my Mac notebooks over the years, from a dorky aluminum briefcase for my white “icebook” iBook through cheap, zip-up neoprene sleeves and on to bulky, custom-fitted, shock-absorbing monsters. But the elegant, simple and beautiful Castello Davarg York, cut from a single piece of leather, is the only one that makes any sense for my MacBook Air.
Like the MacBook Air inside, you can’t help but finger and fiddle with the York case. It’s cut from 5-ounce, full-grain leather that’s folded and then hand-stitched along two sides before finishing the edges and … well, that’s almost it. The case has no fastening or closure, and lacks a lining or padded interior, but it is shaped perfectly to fit the MacBook Air. (I tested the 13-inch size, but it also comes for the 11-incher.) It even has a little cutout on the top edge that mimics the one found on the lid of the MacBook itself.