Mac sales no longer defy faltering PC industry


macOS Sierra
Mac sales may fall for their fourth year-on-year quarter in a row.
Photo: Ste Smith/Cult of Mac

The days of Macs avoiding the fate of the rest of the ailing PC industry may be over.

Analysts who have filed their predictions for Apple’s quarterly earnings call, which is coming tomorrow, think Mac sales finally failed beat those of PC competitors. And they’re expecting to see Apple’s fourth consecutive year-over-year quarterly decline in Mac sales.

Massive Mac updates, incoming! Catch all our Mac event predictions on The CultCast


A major Mac refresh is on the way!
A major Mac refresh is on the way!
Photo: Apple

This week on The CultCast: Is Apple about to make massive updates across the entire Mac line? Don’t miss our Oct. 27 Mac event predictions! Plus: Decoding the Apple event invitation, and everything we know about Nintendo Switch.

This episode is supported by CultCloth, the best way to keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean. Check them out at and, for a limited time, save 20 percent with code JetBlack.

Developers get new iOS 10.1 and macOS 10.12.1 betas


macOS Sierra logo
Get the new macOS beta while it's hot.
Photo: Apple

Apple has dropped yet another beta build of iOS 10.1 to developers today as the company works to finalize the software update before making available to the public.

Along with iOS 10.1 beta 5, Apple also seeded the fifth beta of macOS Sierra 10.12.1 that is rumored to include support for the new MacBook Pro that will be unveiled at the end of October.

2018 Macs may feature adaptive keyboards for emojis and more


These adaptive keyboards will change according to the app.
Photo: Sonder

Forget about a mere adaptive OLED touchbar for future Macs! According to a new report, Apple is working with an Australian startup to turn future Mac keyboards into a blank slate for users to customize.

The company in question is Sonder Design Pty Ltd., a startup with ties to Apple manufacturer Foxconn. It develops E Ink keyboards, which let users customize keys to include letters from more than one language, or even emojis.

Check out a video showing how its keyboards work below.