Mac sales

Read Cult of Mac’s latest posts on Mac sales:

Terrible Mac sales in 2023 help explain why Apple rushed out M3 processor

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New super-size MacBook Air is 'world's thinnest 15-inch laptop'
Even the launch of the first 15-inch MacBook Air wasn't enough to spur 2023 Mac shipments.
Screenshot: Apple

Shipments of Macs plunged 22.4% in 2023, according to a market research firm. While every PC maker also had a weak year, Apple did a bit worse than its rivals.

The drop in macOS demand probably explains why Apple launched the M3 family of processors in the fall, less than a year after the release of their predecessors.

Mac sales decline year-over-year for an odd reason

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iMac Pro and Mac mini
Macs shipments haven't dropped, despite the end of the pandemic.
Photo: Apple/Cult of Mac

Apple shipped 7.2 million Macs in the third quarter of 2023, according to a market analysis firm. That’s a whopping 23% decrease from the previous year, but Q3 2022 was one of the best quarters Apple has ever had for a bad reason.

Ignoring last year’s unusual quarter, Mac shipments are holding steady despite the end of the pandemic. Windows PC makers certainly can’t say that.

Mac shipments return to growth but Windows keeps plunging

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2023 MacBook Air, Mac Studio and Mac Pro
People are buying more Macs even as Windows shipments slide.
Photo: Apple

Apple is once again the lone bright spot in the global PC industry. Mac shipments grew by double digits year over year while makers of Windows machines all saw their shipments decline, according to a market research firm.

Mac’s return to growth in Q2 must be a relief to CEO Tim Cook as Q1 shipments were down dramatically.

Wall Street thinks slowing sales will hit Apple’s bottom line

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Wall Street thinks Apple is just limping along
Market watchers predict a down quarter for Apple.
Photo: Anna Nekrashevich/Pexels

Don’t expect record-breaking profits when Apple reveals its financial results from the first three months of 2023. Quite the opposite. Analysts are predicting that the company’s revenue and profits will be down when compared to the same quarter of 2022.

If true, this will be the second quarter in a row in which global problems cut into Apple’s bottom line.

Slowing computer demand finally catches up to Mac

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2023 MacBook Pro in 16-inch and 14-inch versions
Even the speed-boosted 2023 MacBook Pro couldn't bring up Mac shipments.
Image: Apple

Mac shipments declined a jaw-dropping 41% year-over-year in the first quarter of 2023, according to a market-analysis firm. It seems Apple finally joined other PC makers in seeing reduced shipments of traditional computers.

The Mac is back! Apple ships most MacBooks ever

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WWCC22: The new M2 MacBook Air comes in four colors.
The July launch of the M2 MacBook Air helped propel Apple's to new heights in notebook shipments.
Photo: Apple

Apple shipped a record number of MacBooks during the September quarter, a whopping 26% increase over the same period of 2021, according to a market-analysis firm. That’s more than the company has ever shipped in a single quarter.

At the same time, Windows notebook-makers saw their shipments decline.

Huge jump in Mac revenue propels Apple to another record-breaking quarter

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Apple MacBook cash dollars money
A 25% increase in Mac sales helped Apple beat analysts' expectations during the September quarter.
Photo: Ed Hardy/Cult of Mac

Apple pulled in record revenue during the July-through-September quarter: $90.1 billion, an increase of 8% over the same period of last year. That’s $1.29 in earnings per share, a 4% annual bump. Most of Apple’s signature products experienced revenue growth.

“Our record September quarter results continue to demonstrate our ability to execute effectively in spite of a challenging and volatile macroeconomic backdrop,” said Luca Maestri, Apple’s CFO.

Mac shipments shoot up a whopping 40%

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WWCC22: The new M2 MacBook Air comes in four colors.
The July launch of the sleek M2 MacBook Air helped surely push up Mac shipments last quarter.
Photo: Apple

Shipments of MacBooks, iMacs and other Macs during the third quarter of 2022 grew 40.2% year-over-year.

Windows PC makers shipments all dropped in the same time period, so Apple’s share of global market for traditional computers increased substantially.

Supply chain problems hurt Mac and entire PC industry

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Some MacBook Pro wait times already stretch nearly to Christmas
Apple's inability to keep up with demand for MacBook Pro and other Mac models hurt the company in Q2 2022.
Photo: Apple

Mac shipments dropped a whopping 20% in the June quarter, according to a market-research firm. But it wasn’t just Apple struggling – shipments of all the top PC-makers declined.

COVID lockdowns in China this spring hurt production for all these companies, lowering the number of computers they could ship to consumers.

Apple takes title as world’s No. 1 computer-maker

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Apple takes title as world’s No. 1 computer-maker
All of these are computers, and all contributed to Apple’s share of the global computer market.
Photo: Ed Hardy/Cult of Mac

Apple shipped more computers in the first three months of 2022 than any of its rivals, according to a market research firm. Increasing Mac sales helped Apple take the top spot away from Lenovo in the global market for laptops, desktops and tablets.

Apple could have done even better but supply constraints cut into the number of iPads it was able to ship.

Lightning strikes for Apple again, but storm clouds are on the horizon

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Apple warns that supply chain constraints will take a heavy toll in coming months.
Apple warns that supply chain constraints will take a heavy toll in coming months.
Photo: Raychel Sanner/Unsplash License/Cult of Mac

The first three months of 2022 were good to Apple, with revenue setting a quarterly record. But the company warned on Thursday that problems getting components and assembling products will take a nasty chunk out of revenue for the current quarter. The hit will to be between $4 billion and $8 billion.

But there’s also plenty of good news in from the conference call CEO Tim Cook had with investors after Apple’s March quarter results were announced.

Mac shipments grow even as PC market declines

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M-series Macs
People are buying plenty of Macs, despite a slowdown in PC shipments.
Photo: Apple

Mac shipments grew 4.3% year-over-year in the first quarter of 2022. But its biggest rivals dropped — HP shipments plunged almost 18%, for example.

The pandemic boom in computer sales is slowing, but it’s affecting Apple less.

Macs just keep flying off store shelves

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2021 iMac 24-inch
People are buying way more Macs than they used to.
Photo: Apple

Worldwide Mac shipments grew 22% in 2021. That’s the highest annual growth rate of any computer maker, according to a market-analysis firm.

It continues a year-over-year strong growth trend that started in 2020 and resulted in a 55% increase in shipments over two years.

Mac shipments shoot up as total PC market slows

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The 2021 iMac is crazy thin.
Mac shipments were up last quarter.
Photo: Apple

Mac shipments saw healthy growth during Q3 2021. Two market-research firms agree that the rise increased Apple’s share of the global PC market.

But COVID-19 has made it difficult for computer-makers to get the componts they need, reducing the ability to produce and sell products.

Smashed records, short supplies and other takeaways from Apple’s record Q3

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Smashed records, short supplies and other takeaways from Apple's record Q3
Apple broke records in multiple types of revenue last quarter, from Macs to Services. And its installed base of user hit a new record, too.
Photo: Cult of Mac/EverythingSuperMario

Apple just revealed that its made heaps of money last quarter. It broke all kinds of revenue records, and Mac, iPhone and iPad contributed strongly to the total.

But there are also some dark clouds in Apple future. Read on to get the good news and bad from the company’s most recent financial earnings results.

Apple shines in hugely successful quarter

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Apple earnings call 2Q 2021: Apple racks up another impressive quarter.
Apple racks up another impressive quarter.
Photo: Razvan Chisu/Unsplash CC

The first three months of 2021 brought a flood of revenue for Apple, up 54% from last year. And profits, too. The company had a successful quarter all around, with double-digit growth in iPhone, Mac, iPad, wearables and services revenue.

A shining star in the results was iPhone revenue, which increased by a whopping 65%. But other product categories increased by even higher percentages.

Mac shipments skyrocket as pandemic drags on

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Mac shipments skyrocket as pandemic drags on
Mac demand was extremely strong in the first three months of 2021. The M-series processor almost certainly played a big role.
Photo: Apple

The pandemic continues to drive up demand for notebooks and desktops, and Mac shipments saw a triple-digit annual increase in Q1 2021 according to a market research firm. Apple also almost certainly also benefitted from the release of the first M-series computers near the end of 2020.

Strong iPhone 12 sales fuel record $111.4 billion quarter for Apple

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Apple’s financial results were all the company could ask for.
Multiple products contributed to Apple having a stellar financial results last quarter.
Graphic: Cult of Mac

As a company, Apple is firing on all cylinders. It pulled in record revenue from iPhone, Wearables and Services during its most-recent financial quarter. And there was healthy growth in Mac and iPad revenue too.

Total quarterly revenue hit 111.4 billion, up 21% year over year. This is the first time Cupertino broke $100 billion, a milestone few companies reach.

Pandemic spending spree might lift Apple to record $100 billion quarter

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Apple will reveal how well the iPhone 12 is selling on January 27
Apple quarterly earnings will be revealed on Wednesday, along with an executive call to investors that will reveal much more about the iPhone 12 launch.
Photo: Cult of Mac

Working and schooling from home has led to a rush of computer purchases, to Apple’s benefit. The Mac-maker is set to reveal the results of its most-recent financial quarter on Wednesday, and analysts predict quarterly revenue will break through the $100 billion mark for the first time.

Apple will reveal how well the iPhone 12 is selling on January 27

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Apple will reveal how well the iPhone 12 is selling on January 27
The Apple earnings call in three weeks will reveal much more about the iPhone 12 launch.
Photo: Cult of Mac

Apple plans to announce on January 27 the financial results from last quarter. This includes the launch of the iPhone 12 series, so it’ll offer the first hard numbers on how well the latest iOS handsets are selling.

The quarter also contains the holiday-shopping season, which traditionally adds enormously to Apple’s bottom line. But 2020 wasn’t a normal year and it’s not yet known how the COVID-19 pandemic affected gifting of Mac, iPad and other products. Apple financial results should clear away the mystery.

7 nuggets of truth from Apple’s latest earnings call

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All-time high Mac sales power Apple to new heights, if not record earnings.
All-time high Mac sales power Apple to new heights.
Original photo: Markus Spiske/Unsplash CC

COVID-19 both helped and hurt Apple earnings in the company’s most-recent financial quarter. CEO Tim Cook and CFO Luca Maestri discussed the nitty-gritty details of the results Thursday. They also shared what’s really going on with Apple as it tries to keep releasing best-selling products in the middle of a pandemic that’s upended the world economy and ordinary people’s lives.

Here are seven things we learned from Apple’s Q4 2020 earnings call.

Huge Mac sales drive record-breaking earnings for Apple

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Apple Q4 2020 earnings: Mac sales (and services) drove revenues to record highs last quarter.
Mac sales (and services) drive Apple revenues to record highs once again.
Photo: Rachel Moenning/Unsplash CC

Apple pulled in more revenue last quarter than in any previous July-through-September period, despite the COVID-19 pandemic. Growth came from sales of Mac and iPad, as well as revenue from services.

But iPhone revenue was down dramatically because of the delayed release of the iPhone 12 series. That hurt earnings significantly.

Growth in Mac shipments leaves rivals in the dust

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16-inch MacBook Pro from 2019
Customers are snapping up notebooks while interest in desktops is waning, according to IDC.
Photo: Apple

Shipments of Macs grew an astonishing 39% during the third quarter of 2020, reports a market-research firm. That’s a far faster growth rate than any of Apple’s rivals.

Still, the entire market for traditional computers — laptops, desktops and workstations — grew 14.6% in the July-through-September period. The reason is, of course, the COVID-19 pandemic forcing people to work or attend school from home.

Apple boosts MacBook Pro production as demand surges

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16-inch-MacBook-Pro
The 2020 MacBook models are selling so well that Apple is bumping up the number it’s making.
Photo: Apple

Apple is reportedly enjoying strong sales of the MacBook Pro, and will increase production in the next few months. Laptop shipments could be up significantly for the third quarter.

All macOS computers seem to be having a strong 2020. In the second quarter of this year, total Mac shipments were up 36%, according to a market-research firm.