2017 iMacs will bring spec bumps to woo power users

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New iMacs will be aimed at high-end users.
Photo: Apple

Apple is reportedly set to launch new iMacs geared toward the pro market later this year.

The revelation came during a very rare Apple press briefing concerning its future plans. While the big news coming out of this meeting with a small group of reporters is that a radical rethink of the Mac Pro is on the way, there was also talk of an imminent iMac refresh.

Apple building all-new, modular Mac Pro and external display

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The Mac Pro is being
The Mac Pro is being "completely rethought."
Photo: Ste Smith/Cult of Mac

Apple today revealed that it is planning to introduce an all-new Mac Pro and a new external display next year.

The company acknowledges that the existing Mac Pro doesn’t fulfill all the needs of its pro customers, but the new model with have a more traditional modular design that will allow Apple to “keep it fresh.”

RED or dead? Apple’s best and worst PRODUCT(RED) devices

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Which Apple PRODUCT(RED) product has us seeing red?
Which Apple PRODUCT(RED) products have you seeing red?
Image: Ste Smith/Cult of Mac

The new PRODUCT(RED) iPhone is the latest limited-edition Apple product to turn a crimson paint job into a pile of green, all for a worthy charity.

Apple got involved 11 years ago with The Global Fund to benefit AIDS programs in Africa. In that time, Apple has raised millions of dollars for the charity — and released some pretty sweet special-edition products to boot.

Here are our picks for the best Apple PRODUCT(RED) products (plus, the absolute worst of all time).

Tim Cook promises to make Apple ‘pro’ again, this week on The CultCast

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Are you ready for Apple to make Macs
Are you ready for Apple to make Macs "pro" again?
Photo: Cult of Mac

This week on The CultCast: Are you yearning for a more powerful Mac? Well, friend, Tim Cook is promising to make Apple “pro” again. We discuss! Plus: iPhone 8 ditching Lightning for USB-C; Spotify about to go Hi-Fi; why your next iPhone screen might read your fingerprints; and the best iPhone bumper case in the land!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code “CultCast” at checkout to get 10 percent off any hosting plan.

Why has the past decade of PCs been so boring? [Friday Night Fights]

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fnf
Are you still excited by PCs?
Photo: Ste Smith/Cult of Mac

As a pioneer of personal computing, Apple’s first machines changed the way we looked at computers. In the years that followed, the company broke new ground with incredible innovations that its rivals couldn’t have dreamed of.

Friday Night Fights bugThings have been a little different over the past decade or so. Apple’s innovations haven’t been quite as forthcoming, and while some would say its rivals are catching up, others would argue that the PC industry as a whole has become somewhat boring.

So, why has personal computing gone stagnant? Join us in this week’s Friday Night Fight as we battle it out!

Don’t worry, Tim Cook says new iMacs are coming

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iMac
The iMac is in desperate need of an update.
Photo: Apple

The iMac didn’t get much love in 2016, but according to Apple CEO Tim Cook, killer new desktop Macs are coming.

In a note to Apple employees, Cook assured staff that desktop computers are still “really important” and that they shouldn’t worry about future machines.

Should Apple license macOS for third-party Mac Pros? [Friday Night Fights]

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fnf
Wouldn't you like a powerful PC running macOS?
Photo: Ste Smith/Cult of Mac

Apple has finished unveiling its product lineup for 2016, and yet again it appears to have forgotten about the Mac Pro. The high-end desktop will be three years old next month, and although it might look pretty on the outside, it’s way past its best on the inside.

Friday Night Fights bugApple won’t tell us why the Mac Pro isn’t a priority anymore, but its focus is clearly elsewhere. This is a problem for creative professionals who rely on the extra power the machine provides. For some, the iMac just isn’t beefy enough.

Some believe Apple should license macOS to third-party computer makers that are willing to cater to the pros Apple is ignoring. It’s a move Apple would never make, but is it a good idea?

Join us in this week’s Friday Night Fight as we battle it out over whether Apple should let rival PC vendors build macOS machines!

‘Catastrophe theory’ explains MacBook Pro backlash

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Apple's 2016 MacBook Pros, which Apple fans hate.
Apple's 2016 MacBook Pros, which Apple fans hate.

Apple’s launch of the new MacBook Pros prompted a surprisingly virulent backlash — one that can be explained by “catastrophe theory” in mathematics.

Normally, reaction to Apple’s new products is remarkably consistent. Apple loyalists are pleased, the wider public approves and the tech press cynically dismisses the new products (because they hold Apple to a higher standard than the rest of the industry).

This time, it was different. There was a very loud and very negative reaction. The negativity came not from the tech press, but from the most loyal and ardent Mac enthusiasts. The very people who evangelize Apple products and who are deeply invested in the whole ecosystem were the ones most vocally expressing disappointment, frustration and outright anger.  

So what exactly happened? What was so bad about these new machines to provoke this reaction?

As best as I can tell, the answer is nothing at all.