Apple is reportedly set to launch new iMacs geared toward the pro market later this year.
The revelation came during a very rare Apple press briefing concerning its future plans. While the big news coming out of this meeting with a small group of reporters is that a radical rethink of the Mac Pro is on the way, there was also talk of an imminent iMac refresh.
Apple today revealed that it is planning to introduce an all-new Mac Pro and a new external display next year.
The company acknowledges that the existing Mac Pro doesn’t fulfill all the needs of its pro customers, but the new model with have a more traditional modular design that will allow Apple to “keep it fresh.”
This week on The CultCast: Are you yearning for a more powerful Mac? Well, friend, Tim Cook is promising to make Apple “pro” again. We discuss! Plus: iPhone 8 ditching Lightning for USB-C; Spotify about to go Hi-Fi; why your next iPhone screen might read your fingerprints; and the best iPhone bumper case in the land!
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As a pioneer of personal computing, Apple’s first machines changed the way we looked at computers. In the years that followed, the company broke new ground with incredible innovations that its rivals couldn’t have dreamed of.
Things have been a little different over the past decade or so. Apple’s innovations haven’t been quite as forthcoming, and while some would say its rivals are catching up, others would argue that the PC industry as a whole has become somewhat boring.
So, why has personal computing gone stagnant? Join us in this week’s Friday Night Fight as we battle it out!
Apple has finished unveiling its product lineup for 2016, and yet again it appears to have forgotten about the Mac Pro. The high-end desktop will be three years old next month, and although it might look pretty on the outside, it’s way past its best on the inside.
Apple won’t tell us why the Mac Pro isn’t a priority anymore, but its focus is clearly elsewhere. This is a problem for creative professionals who rely on the extra power the machine provides. For some, the iMac just isn’t beefy enough.
Some believe Apple should license macOS to third-party computer makers that are willing to cater to the pros Apple is ignoring. It’s a move Apple would never make, but is it a good idea?
Join us in this week’s Friday Night Fight as we battle it out over whether Apple should let rival PC vendors build macOS machines!
Apple’s launch of the new MacBook Pros prompted a surprisingly virulent backlash — one that can be explained by “catastrophe theory” in mathematics.
Normally, reaction to Apple’s new products is remarkably consistent. Apple loyalists are pleased, the wider public approves and the tech press cynically dismisses the new products (because they hold Apple to a higher standard than the rest of the industry).
This time, it was different. There was a very loud and very negative reaction. The negativity came not from the tech press, but from the most loyal and ardent Mac enthusiasts. The very people who evangelize Apple products and who are deeply invested in the whole ecosystem were the ones most vocally expressing disappointment, frustration and outright anger.
So what exactly happened? What was so bad about these new machines to provoke this reaction?
As best as I can tell, the answer is nothing at all.