Is Apple’s product lineup too confusing? [Friday Night Fights]

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streamlining Apple product lineup
Do you find it difficult to choose Apple products?
Photo: Ste Smith/Cult of Mac

Apple currently offers more products than ever before. Whether you’re buying an iPhone, an iPad, a Mac, or even an Apple Watch, there are a bunch of options to consider before you hand over your cash in an Apple store.

Friday Night Fights bugHaving options is always a good thing, but has Apple’s product portfolio become too confusing for consumers? Does the company even have the resources to keep everything fresh and fully-supported, or is its larger lineup hurting its products?

Join us in this week’s Friday Night Fight as we battle it out over whether it’s time for Apple to streamline its product lineup.

Apple expands Mac Pro trademark to include augmented reality tech

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The Magic Toolbar could be a baby step toward augmented reality.
Could augmented reality tech arrive on a future Mac Pro?
Photo: Ste Smith/Cult of Mac

Apple updated its Mac Pro trademark to include “augmented reality displays, goggles, controllers, headsets, and 3D spectacles,” alongside a range of other categories.

The additions come shortly after Apple acknowledged that its current Mac Pro doesn’t fulfill all the needs of its pro customers, promising that a new model with a modular design is currently in the works.

With some very interesting features, if this trademark update is to be believed!

Aggie fan’s Mac setup will have you seeing red [iSetups]

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Red is definitely the color of the day in Episode 2 of iSetups, our weekly showcase of readers' Apple setups.
Red is definitely the color of the day in Episode 2 of iSetups, our weekly showcase of readers' Apple setups.
Photo: David Meier

Some sports fans show their allegiance by decorating their cars or wearing team jerseys. For Cult of Mac reader David Meier, his favorite sports team, the Texas Aggies, is a major influence on his choice of a red color scheme for his desk setup.

His Aggies-themed Mac arrangement is one of several showcased in this week’s episode of iSetups, our new show that highlights the best Apple gear submitted by our viewers. (You’ll also get plenty of tips and tricks for how you can improve your own setup.)

iSetups Episode 2

Apple plans powerful ‘server-grade’ iMac for 2017

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iMac Apple
Start saving now!
Photo: Ste Smith/Cult of Mac

Apple’s next-generation iMac with powerful new internals will start shipping in the second half of 2017, according to sources in the company’s supply chain.

Apple is also said to be preparing a “server-grade” iMac packing Intel Xeon processors, up to 2TB of NVMe solid-state storage, and a discrete graphics card that will be available by the end of the year.

Awesome Mac Pro concept packs expansion slots pros want

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Apple should steal ideas from this Mac Pro concept.
Apple should steal ideas from this Mac Pro concept.
Photo: Curved

Professional Mac users will have to wait until 2018 for a glimpse at the new Mac Pro Apple is working on, but if the next-gen computer looks anything like this new concept, it might be worth the wait.

German site Curved created a Mac Pro concept that shows how Apple could add modular features, allowing professionals to swap out pretty much every component. The concept artists even dreamed up a Cinema Display that packs plenty of ports for expansion.

Take a closer look:

Apple drops to fifth place in 2017 laptop rankings

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15 inch MacBook Pro Silver
The new MacBook Pro is Apple's best laptop yet.
Photo: Apple

Apple’s reputation as the world’s best laptop maker took a serious hit in 2016, due to the new MacBook Pro’s adoption of USB-C.

In the latest brand rankings by Laptop Magazine, Apple’s slipped five spots as Lenovo and Asus surged to the top of the pack with their affordable and dependable wares.

Check out the full rankings:

Apple reveals its future Mac plans, this week on The CultCast

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In an unprecedented move, Apple is talking about future Macs.
In an unprecedented move, Apple is talking about future Macs.

This week on The CultCast: Apple just revealed its future Mac plans … on purpose! It’s unprecedented, and we’ll unpack it all for you. Plus: Apple promises an all-new, “rethought” Mac Pro and Apple display; Apple’s plans to make the Mac “pro” again; new pro-level iMacs coming this year; and we review a top-secret new smart speaker and a clever  Watch stand that true Mac fans will love.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10 percent off any hosting plan.

Can Apple outdo PCs with the new Mac Pro? [Friday Night Fights]

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Are you waiting for the new Mac Pro?
Are you waiting for the new Mac Pro?
Photo: Ste Smith/Cult of Mac

Apple excited us all this week by revealing it is finally planning a major redesign for the neglected Mac Pro. Although we don’t know much about it just yet, we’ve been promised a modular machine that will be easier to update.

Friday Night Fights bugThis signals a return to a more traditional desktop form factor with user-upgradeable parts and more flexibility. But is it too little, too late? Has Apple already lost too many pro users, and will its next Mac Pro do enough to win them back?

Join us in this week’s Friday Night Fight as we battle it out over Apple’s efforts to win back the professionals.

Apple may be working on 8K display for new Mac Pro

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This may be the first and last display Apple makes with LG.
This may be the first and last display Apple makes with LG.
Photo: LG

It turns out Apple may not be finished making stand-alone displays for the Mac after all.

Apple partnered with LG to create a new 5K Thunderbolt 3 display last year to go with the new MacBook Pro, but according to a new report, the iPhone-maker is working on a new 8K display just for the next generation of Mac Pros.