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So you’re going to launch an app for Mac. Congrats! Now you’ve got to figure out an app marketing strategy that will get it to the widest audience possible.
There are many ways to approach the birth of a new product, but even in a field as fast-growing and dynamic as the world of apps, experience has yielded accepted wisdom about the best ways to start and maintain a successful campaign. Here are great rules of thumb for maximizing impact and customers for your app.
Keeping any project on track is like cooking a meal, requiring close attention to all the ingredients as well as the sequence and timing of critical tasks. In the kitchen you use a cookbook; in the digital workplace, you face a dizzying array of platforms and software for keeping all the goals, team members, deadlines and contingencies in order.
Project Planning Pro streamlines all that, and right now Cult of Mac is offering a special 30 percent discount on the Mac version of the easy-to-use software.
Anyone who keeps half an eye on the world of Apple knows that iOS 10 and iPhone 7 are about to drop. This is a big deal: These major upgrades will bring a wide range of new capabilities and features, so you’ll likely be feeling the itch to upgrade soon.
But before you install iOS 10, or migrate to the iPhone 7, you ought to make sure you properly manage the data on your outgoing device. MacX MediaTrans offers a way to do just that, and it’s easier to use and more reliable than iTunes.
Keeping a digital collaboration humming can get expensive, especially as your team gets bigger and bigger. Making sure everybody has access to the same projects and files often takes a pricey subscription to a cloud platform like Dropbox. But right now a powerful solution is going for a huge discount of 98 percent — you can get a lifetime of Droplr for just $21.99 at Cult of Mac Deals.
Everyone’s taking photos these days thanks to smartphones, but unless you’re a professional photo editor you don’t need an expensive subscription to Photoshop to make your images look their best. With this bundle of photo editing apps for Mac — from noise reduction and artificial light source simulators to photo stitching, mosaic makers, image organizers and more — you’ll have everything you need to make every image a keeper. And right now you can get the whole shebang for just $29.99 at Cult of Mac Deals. Here’s what’s included: