Get a jaw-dropping deal on a mind-blowing camera [Deals]

This is the light-field camera you're looking for
This is the light-field camera you're looking for
Photo: Cult of Mac Deals

Thanks to the Illum, we may need to reconsider what the word “picture” means. Lytro’s game-changing camera takes “living images” that can be refocused and explored in 3-D, like some kind of precursor to a hologram.

As a light-field camera, the Illum does this by capturing the direction of every ray of light in an image, an advanced new imaging technology that’s being put to amazing use in creating virtual reality experiences. We’re thrilled to offer a Cult of Mac exclusive on the Lytro Illum for just $339.99 — that’s almost $1,000 off list price!

Get your hands on the camera that redefined the photograph [Deals]

Lytro

It doesn’t look like any camera you’ve ever seen, and that’s because it’s not. The Lytro makes images that can be refocused after they’re shot, even moved around in 3 dimensions. These “living” pictures have made the Lytro one of the most envy-worthy pieces of photo gear, and right now you can get one for just $369.99 at Cult of Mac Deals.

The first Lytro is still ahead of its time, and more affordable than ever [Deals]

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The original Lytro is still well ahead of its time, taking images that are more like living moments than photos.
The original Lytro is still well ahead of its time, taking images that are more like living moments than photos.
Photo: Cult of Mac Deals

Light-field photography has been around for a number of years now, but it’s still mind-blowing. By measuring the direction of all the light rays in an image space, it produces pictures that can be refocused and explored like a living moment, a paradigm shift that was marked by the introduction of the first Lytro camera. Now this game-changing tech can be yours for a mere $69.99 at Cult of Mac Deals. Take an additional 10% off with coupon code EARLY10.

It’s never been easier to get in on the light-field photography revolution [Deals]

The Illum is Lytro's latest generation of light field camera, packed with new and familiar features.
The Illum is Lytro's latest generation of light field camera, packed with new and familiar features.
Photo: Cult of Mac Deals

It’s been nearly four years since Lytro started shipping their first pocket-sized light field camera. The technology has advanced since then, and the Lytro Illum represents its cutting edge. It still takes the stunning ‘living pictures’ of its predecessor — images based on the full light field that can be refocused and subtly repositioned after they’ve been shot — but right now you can get it for nearly half off the normal price, $699.99 at Cult of Mac Deals.

Own the camera that fired the first shot in a photographic revolution [Deals]

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The 1st generation Lytro set the stage for the light field revolution in consumer photography.
The 1st generation Lytro set the stage for the light field revolution in consumer photography.
Photo: Cult of Mac Deals

Consumer light-field cameras are changing how we think about photography, by creating images that seem less like static shots and more like dynamic moments. The Lytro started it all, a compact camera that marks a huge advancement in consumer photography. Now it can be yours for a drastic 59% off, just $79.99 at Cult of Mac Deals.