8 optimistic takeaways from Apple’s slumptastic earnings call

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Is it time for Apple to get spiritual?
Is it time for Apple to get spiritual?
Photo: Ste Smith/Cult of Mac (original image: Wired)

With quarterly revenue declining for the first time in more than a decade, Apple execs Tim Cook and Luca Maestri put on their game faces during today’s Apple earnings call to tell us why things aren’t really all that bad in Cupertino.

The sad truth is that slumping iPhone sales, which joined the iPad and Mac lineups in the down column, will likely take a toll on Apple’s image — and on its stock price.

Still, there were plenty of other intriguing and optimism-inspiring things we heard during Apple’s Q2 2016 earnings call. Here are the most important takeaways from this historic Apple moment.

Liveblog: Apple’s toughest earnings call in a decade

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Earnings_Call_2
How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below:

Two top Apple execs score big (and one giant) payday

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There's still a lot of money left in iOS devices.
Turns out there's a lot of money to be made at Apple. Who knew?
Photo: Ste Smith/Cult of Mac

Apple’s Chief Operating Office Jeff Williams and Chief Financial Officer Luca Maestri both dumped large amounts of AAPL stock this month — prompting speculation that those inside Apple aren’t confident that the share price is bouncing back to all-time high levels any time soon.

Although, as usual, such fears are almost certainly greatly exaggerated.

Apple’s CFO says the company should pay ‘zero’ extra tax in Europe

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There's still a lot of money left in iOS devices.
Apple's Chief Financial Officer thinks Apple doesn't owe the E.U. one extra cent.
Photo: Ste Smith

Despite the noise being made about big multinationals using loopholes to avoid paying tax, Apple’s Chief Financial Officer Luca Maestri has made it clear how much he thinks Apple owes as part of the European Union’s ongoing investigation.

“My estimate is zero,” he told the Financial Times. “I mean, if there is a fair outcome of the investigation, it should be zero.”

Don’t spend it all at once, E.U.!

The 5 biggest takeaways from Apple’s biggest quarter ever

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It's a veritable tornado of cash!
It's a veritable tornado of cash!
Photo: PublicDomainPictures/Pixabay

Apple reported record revenue during its earnings call Tuesday, but Tim Cook almost sounded like he was channeling Game of Thrones characters. He didn’t actually say “winter is coming,” but he might as well have.

Revenue is high for now, but iPhone sales are slowing down, the iPad continues to underperform and — most troublesome of all — the global economy will continue to play havoc with Apple’s bottom line.

Still, Cook and Co. remain optimistic about Apple’s ability to continue its world-beating performance. Here are five of the biggest takeaways we got from Apple’s Q1 2016 earnings call today with Cook and Apple CFO Luca Maestri.