CVS Adds Virtual Loyalty Card To Its iPhone App
Earlier this week, Boston’s commuter rail system announced plans for a program that will allow riders to purchase tickets right on their iPhones and display a scannable code as proof of purchase. The model follows the success that Starbucks has had in using its iPhone app as a virtual gift card.
Not to be outdone, drugstore and pharmacy chain CVS recently added similar functionality to its CVS Pharmacy app.
