Not altruism: this is why Verizon wanted LTE on the iPhone.
Speaking at a conference for the National Association of Broadcasters conference, Verizon CEO Lowell McAdam mentioned that he had talked to Steve Jobs about the power of LTE in a meeting with the late Apple CEO. McAdam said that he spent some time trying to convince Jobs to add an LTE radio to Apple’s then-unreleased iPhone.
“I was really trying to sell him and he sat there without any reaction. Finally, he said, ‘Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps,’” said McAdam.
A day after AT&T announced its “best-ever” quarter for smartphone sales, rival operator Verizon Wireless is doing exactly the same thing. The carrier has announced that it expects to have reached a record 9.8 million sales during the fourth quarter of 2012, and it’s attributing that success to the popularity of the iPhone.
If you remember, reports had it at the time that Verizon was the carrier Apple originally came to with the iPhone, only to be snubbed by Big Red because of Apple’s insistence on maintaining full control over the phone’s hardware and software: no bundled apps, no carrier branding. Laughing, Apple went to AT&T and history was made.
Speaking to BusinessWeek, Verizon president and CEO Lowell McAdam makes it clear that Verizon regretted that decision pretty much the second after Apple left their offices: he says they’ve spent the last four years trying to get the iPhone back.