Speaking at a conference for the National Association of Broadcasters conference, Verizon CEO Lowell McAdam mentioned that he had talked to Steve Jobs about the power of LTE in a meeting with the late Apple CEO. McAdam said that he spent some time trying to convince Jobs to add an LTE radio to Apple’s then-unreleased iPhone.
“I was really trying to sell him and he sat there without any reaction. Finally, he said, ‘Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps,'” said McAdam.