We Want This Cardboard IKEA Camera

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The instructions on this camera look easier to follow that the usual IKEA manuals
The instructions on this camera look easier to follow than the usual IKEA manuals

Is IKEA getting into the camera market? After all, it already announced that it’s going to sell TVs. Or is this cardboard camera just another piece of set dressing, like the fake books, fake computers and fake meatballs found in the Swedish giant’s labyrinthine stores?