Apple Watch blasts historic London shopping center with giant flowers

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Apple tookover Selfridges' 24 displays.
Apple tookover Selfridges' 24 displays.
Photo: Wallpapers

In support of the Apple Watch’s increased availability in the U.K., Apple has taken over all 24 windows at the iconic Selfridges’ shopping center in London to promote the new timepiece.

Apple opened a store within a store concept a Selfridges’ earlier this year. The gigantic new displays mimics the Apple Watch’s floral clock faces, with some flowers reaching up to 1.8 meters in height.

Here’s another look:

Apple Adds 17 New Artists To iTunes Festival Line-Up

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iTunesFestival

Apple’s yearly music festival is set to kick off at the Roundhouse venue in London’s Chalk Farm next month, and while the festival already had 23 acts slated for the month long concert, Apple just added 17 more artists to the line-up.

The new additions include Avicii, Bastille, Janelle Monae, The Lumineers, Tinie Tempah and many more to go alongside Elton John and Justin Timberlake. U.K. residents can use the iTunes Festival app to get free tickets, while the rest of the world will be able to watch the shows live from an iPhone, iPad, or Apple TV.

Here’s the full line-up: