In 1985, after a power struggle developed between Steve Jobs and John Sculley, Apple Computer’s charismatic co-founder was forced out of the company his vision had created. For the next twelve years, the company foundered, lost marketshare hand over fist and almost went bankrupt before Jobs returned to the company in 1997 to put things right.
We all know that story. Still, it’s amazing how just one item from the dark years can hilariously put the disconnect between pre- and post-Jobs Apple in sharp relief. Could anything better exemplify the now-amusing differences in vision between Apple under Jobs and Apple under Sculley than this 1987 relic, The Apple Catalogue?
Hidden inside a sheathe of patents awarded to Apple today is a particularly interesting one that suggests that your future Mac just might be a slab of aluminum that glows.
If you look at the back of your MacBook, it’s pretty easy to piece together Apple’s current process in making the Apple logo glow. They carve a cut-out of the Apple logo in the MacBook lid, close it up with a sheet of opaque white plastic and when your display is on, the light leaking out causes the logo to emit light.
What Apple wants to do is make the logos and LED displays of future Macs glow without carving a hole in the aluminum. They basically want light-emitting logos and indicators to be invisible unless they are emitting light.