Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C. had identified as most likely to lead to harmonious design. The iCloud logo, for example, is designed with the golden ratio in mind… and it’s widely believed that the iconic Apple logo is also designed using the golden ratio.
It’s a nice thought, isn’t it? That Apple’s logo is constructed out of mathematically perfect circles and partial circles? Unfortunately, not only is it not true, but Apple has different logos it uses even in its own official materials: the Apple icon etched into the back of your iPad is very different than, say, the official Unicode symbol.
Romanian Apple fan Andrei was a straight-A student and promising C++ programmer whose 21-year life was tragically cut short before he could fulfill his dream of working for Cupertino, and possibly, if he was good enough, becoming Steve Jobs.
His passion for Apple was so much that when he died, his parents erected a tombstone with his honor, featuring the Apple logo on it. The message on the stone from his parents reads: “Our son, our hope, you are with us in every moment, and we are with you every moment. You are the champion!”
This is the new logo for this year’s WWDC, which is scheduled to kick off on June 10th. WWDC logos tend to forecast in a round-about way what Apple thinks is the “kicker” of the conference: last year, it was the debut of the MacBook Pro with Retina Display.
So what does this WWDC 2013 logo mean? It features a bunch of rounded rectangles of varying colors, stacked a top each other, with a flat font reflecting WWDC into the year in Roman numerals. Here are our guesses:
Some carriers don’t appreciate the simplicity of the iPhone and iOS, and they slap big ugly carrier logos in the status bar that just look nasty. I use my iPhone 5 on Vodafone in the U.K., which is guilty of this very thing. Thankfully, there’s finally a way to change your iPhone’s carrier logo without jailbreaking.
Ripping off Apple’s hardware designs isn’t enough for Samsung, even though they lost a $1 billion lawsuit because of it. Sensing that they need to make some big changes in their design, Samsung is rumored to undergo a radical brand makeover in 2013.
If reports are to be believed, Samsung will announce the rebranding at CES 2013 in Las Vegas. The South-Korean based company has been working with a design team that has worked with Nike in the past and are rebranding Samsung’s image to be more like Apple’s.
Kyle Buckner has been inspired by Steve Jobs his whole life, ultimately choosing a career in design due to the Apple founder’s influence.
Today, he announced a new tribute piece in honor of the first anniversary of Jobs’ passing: a specially designed desk, available in two colors from his website. The desks are a labor of love from Buckner that include a special Steve Jobs logo, designed specifically for this project. The result is a piece of furniture that’s both functional and beautiful, much like the product designs Buckner’s hero was a lifelong advocate for.
The desks are selling fro $999.99 apiece, with a portion of the proceeds going to The American Cancer Society. We took a few minutes to chat with Buckner via email.
The U.S. Patent and Trademark Office has granted Apple a patent that covers its controversial iTunes logo that first made its debut with iTunes 10 in September 2010. The company’s late co-founder and former CEO Steve Jobs is credited as one of the logo’s designers, and the patent covering its design first filed for in October last year.
Almost everything Apple creates is patented and trademarked in an effort to ensure that other companies can’t steal its ideas (though they do). However, sometimes the folks in Cupertino hit a stumbling block. That’s what happened when Apple attempted to trademark its Music app icon recently, only to find that Myspace got there first.
Apple has begun prepping the Yerba Buena Center in San Francisco for the iPhone 5’s grand unveiling on September 12. Now that the Cupertino company has sent out invitations for the much-anticipated event, it has started decorating the venue with its logo, while exterior banners are expected to go up later today.
What would it look like if Microsoft redesigned Apple’s logo? The above concept comes from L8. Logos have also been made for brands like Starbucks, Firefox, Twitter, Pepsi, and Google.
I think it’s safe to say that Apple’s own logo wins.
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