With McDonald’s Trial, PayPal Is Trying To Be A Lot More Like The Apple Store

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PayPal looks to expand its mobile payment marketshare and features with an app-based payment trial at McDonald's locations in France.
PayPal looks to expand its mobile payment market share and features with an app-based payment trial at McDonald's locations in France.

Square’s announcement of its partnership with Starbucks and the launch of new mobile payment company by several key retail and service chains were signs that the mobile payment industry and digital wallet concept is big business. Late last week, however, there was more news on the mobile payments front that proves that the race is far from over – one could even say that it’s barely started.

In a move that could make Square’s deal with Starbucks seem small and limited, Reuters reports that PayPal may soon be expanding its brand of mobile payments to include on the biggest fast food chains on the planet – McDonald’s. PayPal is currently testing a payment system in 30 McDonald’s locations in France. The company demoed the technology earlier this year.

Startup Aims To Make Advanced Security Seamless By Using Your Location To Verify You’re You

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Toopher aims to use your location as a second way to verify you're you that goes beyond a username and password.
Toopher aims to use your location as a second way to verify you're you that goes beyond a username and password.

When Dropbox acknowledged its recent data breach last week, the company noted that it will be adding a range of security solutions in an effort prevent such a breach from occurring again. One of the technologies that Dropbox plans to implement is two factor authentication, which requires another identifying item beyond your username and password to grant you access to your account.

The second item in two factor authentication can be any one of a range of technologies like a smart card that needs to be swiped, a USB flash drive or other mobile that contains security certifications, a one-time user password token like RSA’s SecurID, or a biometric input like a fingerprint scan.

One company has another interesting option, however, your location.

New In iOS 6: Siri Supports Location Services Internationally

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Siri will finally find places internationally.
Siri will finally find places internationally.

Being a Brit, one of the most disappointing things about Siri is that it doesn’t support location services in the United Kingdom. Unlike iPhone 4S users in the United States, I can’t ask Siri to find me a nice restaurant nearby, or for the nearest gas station. However, that’s no longer the case in iOS 6, because Siri now supports location services internationally.

Zipcar CEO Shares Secrets Of iOS Success

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Zipcar customer interactions now come from the company's app more than its site
Zipcar customer interactions now come from the company's app more than its site

Zipcar was one of the first companies to showcase the potential of iOS apps using location services. The company’s demo during Apple’s 2009 WWDC keynote was one of early harbingers of the ways that mobile devices and data have become integrated with our daily lives. Zipcar continues to have its finger on the pulse of what’s possible when local services are transformed by iOS and other mobile platforms.

Speaking today at the MIT Sloan CIO Symposium, Zipcar CEO Scott Griffith spoke about how quickly smartphone apps revolutionized Zipcar and the ways it interacts with its customers and offered  insights into the company’s success.

Apple Starts Testing Mobile Deals & Payments In-House With Pirq Partnership

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Apple employees in silicon valley get a new Pirq
Apple employees in silicon valley get a new Pirq

NFC isn’t a new technology. Android and BlackBerry phones with NFC capabilities have been available for a while now and various companies have started looking at implementing NFC as a mobile payment or digital wallet solution. Google Wallet being the most well-known while MasterCard’s new PayPass Wallet Services, which the company announced on Monday is the newest and potentially broadest in scope

Apple, however, hasn’t shown much interest in adding NFC to the iPhone. The lack of NFC hasn’t kept mobile payment options off the iPhone – as we’ve recently reported T.G.I. Fridays and Tabbedout, Boston’s light rail commuter service, and AmTrak have all moved to offer mobile payments using the Starbucks app/virtual card model.

A new deal between Apple and location-based deals startup Pirq, to offer daily food and drink deals to the company’s employees in silicon valley could be a sign of Apple testing the waters with both a deals network and whether such ecommerce options make sense for iPhone users.