We already know that companies can track our location in real-time through a smartphone’s GPS and serve deals or ads relevant to your location, but what if your iPhone could predict where you’re going to go in 24 hours?
A group of researchers have created an algorithm that uses location tracking data on people’s phones to predict where they will be 24 hours from the present. Shockingly, the average error is within a mere 20 meters.
Location services are really an integral part of a ton of iOS apps, using the internal GPS system to add Instagram photos to a map, checkin with FourSquare or Facebook, or let your friends know where you are with one of many “on my way” apps, like Glympse or Twist.
If you’re battery is dying, however, the location services are the first thing you should turn off, as they suck up a lot of your iPhone, iPad, or iPod touch’s power needs, what with their background data sending and receiving and such.
You may have played any one of a half-dozen similar location-based games on the App Store, from PerBlue’s Parallel Mafia and Parallel Kingdom to Self Aware’s Fleck, but you’ve never seen a location-based game like Life Is Magic before.
Amazon follows Apple’s lead and decides against Google Maps for upcoming Kindle Fire revision.
Apple’s decision to ditch Google Maps in favor of its own mapping technology in iOS 6 wasn’t much a surprise. However, Amazon’s decision to reject Google Maps in its second generation Kindle Fire tablet is a bit of surprise – particularly since the Kindle Fire is an Android device.
Unlike Apple, Amazon isn’t developing its own mapping systems. Instead, the new Kindle Fire will rely on mapping functionality from Nokia. Unlike the original Kindle Fire, which had no innate location services or maps app, the new version will sport location-based services, though whether they will be based integrated GPS or solely on Wi-Fi triangulation (like the Wi-Fi only iPad models and the iPod touch) is still an unanswered question.
PayPal looks to expand its mobile payment market share and features with an app-based payment trial at McDonald’s locations in France.
Square’s announcement of its partnership with Starbucks and the launch of new mobile payment company by several key retail and service chains were signs that the mobile payment industry and digital wallet concept is big business. Late last week, however, there was more news on the mobile payments front that proves that the race is far from over – one could even say that it’s barely started.
In a move that could make Square’s deal with Starbucks seem small and limited, Reuters reports that PayPal may soon be expanding its brand of mobile payments to include on the biggest fast food chains on the planet – McDonald’s. PayPal is currently testing a payment system in 30 McDonald’s locations in France. The company demoed the technology earlier this year.
Toopher aims to use your location as a second way to verify you’re you that goes beyond a username and password.
When Dropbox acknowledged its recent data breach last week, the company noted that it will be adding a range of security solutions in an effort prevent such a breach from occurring again. One of the technologies that Dropbox plans to implement is two factor authentication, which requires another identifying item beyond your username and password to grant you access to your account.
The second item in two factor authentication can be any one of a range of technologies like a smart card that needs to be swiped, a USB flash drive or other mobile that contains security certifications, a one-time user password token like RSA’s SecurID, or a biometric input like a fingerprint scan.
One company has another interesting option, however, your location.
Being a Brit, one of the most disappointing things about Siri is that it doesn’t support location services in the United Kingdom. Unlike iPhone 4S users in the United States, I can’t ask Siri to find me a nice restaurant nearby, or for the nearest gas station. However, that’s no longer the case in iOS 6, because Siri now supports location services internationally.
Zipcar customer interactions now come from the company's app more than its site
Zipcar was one of the first companies to showcase the potential of iOS apps using location services. The company’s demo during Apple’s 2009 WWDC keynote was one of early harbingers of the ways that mobile devices and data have become integrated with our daily lives. Zipcar continues to have its finger on the pulse of what’s possible when local services are transformed by iOS and other mobile platforms.
Speaking today at the MIT Sloan CIO Symposium, Zipcar CEO Scott Griffith spoke about how quickly smartphone apps revolutionized Zipcar and the ways it interacts with its customers and offered insights into the company’s success.
NFC isn’t a new technology. Android and BlackBerry phones with NFC capabilities have been available for a while now and various companies have started looking at implementing NFC as a mobile payment or digital wallet solution. Google Wallet being the most well-known while MasterCard’s new PayPass Wallet Services, which the company announced on Monday is the newest and potentially broadest in scope
A new deal between Apple and location-based deals startup Pirq, to offer daily food and drink deals to the company’s employees in silicon valley could be a sign of Apple testing the waters with both a deals network and whether such ecommerce options make sense for iPhone users.