One of iOS’s most limiting aspects is its icon-driven interface. iOS’s default interface, the homescreen, it simply a grid of equally sized icons, and while these icons are pretty, they all look pretty much the same. Worse, they are dumb: they can’t do anything cleverer than pin a badge to themselves to convey information.
Compare that to the way Android or Windows Phone handles the homescreen. In Android, you can pin intelligent widgets along with apps to the homescreen; in Windows Phone, the tiles operate not just as app icons, but as smart widgets that can convey to the user changes that are happening within the app, even when it’s not as open.
iOS users have been clammoring for Apple to figure out a way to make the iOS homescreen smarter for quite a long time, and this concept video describes one possible interpretation, which mixes up the iOS homescreen with Android’s widgets and Windows Phone’s Live Tiles.