China goes wild during Tim Cook’s week-long Apple Store tour

Tim Cook and Apple might be moving into San Francisco.
Tim Cook and Apple might be moving into San Francisco.
Photo: Apple

Tim Cook just finished a week-long tour of China, complete with stops at new Apple Stores across the country, as well as a visit to the elementary school at Communication University of China, and a meeting with China’s Vice Premier.

Cook created a Weibo account earlier this week to announce Apple’s new green initiatives in China, but the Apple CEO didn’t stop there. Rather than posting to Twitter, Cook stayed active on the Chinese microblogging all week, posting his interactions with customers and colleagues. In just five days, Tim has amassed over half a million Weibo followers (he’s got 1.3 million on Twitter) by keeping Chinese fans updated with seven posts during the trip.

Take a look at Tim’s awesome Weibo travelogue:

Apple just bought a forest 2.5 times the size of Manhattan


Photo: Whitney Flanagan, The Conservation Fund
Apple's forest in North Carolina - where future iPhone boxes are born. Photo: Whitney Flanagan, The Conservation Fund

When you’re the richest company in the world you can afford to do crazy things: build a spaceship campus, start secret electric car projects, or buy an entire forest.

Apple announced today that it’s buying up 36,000 acres of private forest land that will be sustainably harvested and used for its packaging.

The land is broken into two tracts in Maine and North Carolina and will be managed by the Conservation Fund. Combined, the two tracts are more that two times the size of Manhattan. The pulp from the trees will go toward Apple’s packaging needs, but other companies will be able to buy fiber from them too.

Apple adds some diversity to its executive leadership page



To go along with its Diversity week celebrations that have included Tim Cook taking an icy bath, Apple has added a little diversity to its executive leadership page today, by adding a new tier full of fresh faces.

The Apple executive profiles page has been expanded to include five of the most notable VPs at the mothership, including VP of Environmental Initiatives, Lisa Jackson, and Denise Young Smith who serves as VP of Worldwide Human Resources and the narrator of Apple’s new Diversity video.