As part of Apple’s top-ranking executive’s trip to India, VP of Environment, Policy and Social Initiatives Lisa P. Jackson this week visited “solar mamas” and a rural school where students are taught there lessons using iPads.
When Steve Jobs was around, Apple’s product events were about the products, and little else. Yeah, Jobs would often start with corporate issues, but he usually boasted about how the company was absolutely crushing it.
By contrast, the first 25 minutes of Monday’s event — almost half of the hour-long presentation — focused on things only tangentially related to Apple products. Cook and his lieutenants discussed government snooping, privacy, recycling, the environment, renewable energy, creating platforms for sustaining customers’ health — and even protecting Chinese yaks.
Jobs used to touch on issues like these, but under Cook, they’ve taken center stage. Cook has turned Apple’s product events into showcases for corporate responsibility.
Tim Cook just finished a week-long tour of China, complete with stops at new Apple Stores across the country, as well as a visit to the elementary school at Communication University of China, and a meeting with China’s Vice Premier.
Cook created a Weibo account earlier this week to announce Apple’s new green initiatives in China, but the Apple CEO didn’t stop there. Rather than posting to Twitter, Cook stayed active on the Chinese microblogging all week, posting his interactions with customers and colleagues. In just five days, Tim has amassed over half a million Weibo followers (he’s got 1.3 million on Twitter) by keeping Chinese fans updated with seven posts during the trip.