Back on June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade, coming from all over the world to support LGBT rights and to celebrate Apple’s commitment to equality and diversity. Tim Cook and Apple environmental adviser Lisa P. Jackson were two of the prominent Apple employees to attend, while Apple gave out $1 iTunes gift cards to onlookers at the parade.
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Tim Cook has been an ardent supporter of LGBT rights while leading the ship at Apple. That continued this weekend, as Apple (in a display known as “Apple Pride”) participated in the San Francisco Pride Celebration & Parade, one of the many gay pride parades held Sunday across the United States.
Apple gave out $1 iTunes gift cards to onlookers at the parade, allowing them to download free songs from the iTunes Store. It also celebrated the event by including an “LGBT Gay Pride” station on iTunes Radio.