Lensbaby

3-in-1 lens brings sweet bokeh to mirrorless cameras

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Just a twist will bring dreamy effects to pictures made with a mirrorless camera.
Just a twist will bring dreamy effects to pictures made with a mirrorless camera.
Photo: Lensbaby

Thanks to a software feature on the iPhone 7 camera, Apple fans are getting familiar with a term once heard in a language only spoken by photographers – bokeh.

It’s a Japanese word that means blur and the bokeh in a photograph refers to the areas that are not in focus. Creamy and dream are the effects when perfectly executed, especially with portraits, where a tack-sharp face pops against a background swirled in colors, light and distorted shapes

Before there was even an iPhone, the art optics company Lensbaby was producing lenses that gave photographers an affordable option to bring maximum bokeh to their work. On Wednesday, Lensbaby introduced a 3-in-1 lens for mirrorless cameras.

Your GoPro videos will do a 180 with this Lensbaby fisheye

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How's that for perspective? Lensbaby gives your GoPro camera a new view.
How's that for perspective? Lensbaby gives your GoPro camera a new view.
Photo: Anthony Sims/Lensbaby

Lensbaby and GoPro. Pair the creator of artistic effects lenses with the king of the action cam and things could get interesting.

Lensbaby hopes so has it rolls out its Circular 180+ lens to fit the Hero series of GoPro point of view action cameras.

Lensbaby your way to dreamy iPhone photos

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One of the lenses in the Creative Mobile Kit by Lensbaby.
One of the lenses in the Creative Mobile Kit by Lensbaby.
Photo: David Pierini/Cult of Mac

We love our iPhone cameras because it takes away the need for technical know-how and leaves us with nothing but fun for our photography. But sometimes fun needs to be turned up a notch.

Enter the Creative Mobile Kit from Lensbaby, a two-lens package that turns any scene into a dreamy state of smeary colors and blurred shapes that surround the focus of a subject. Just clip on the kit’s magnetic mount bracket, select a lens and go play.

Lensbaby for iPhone is frustrating yet awesome

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The lensbaby LM-10, shot through a fisheye lens and two mirrors.
The Lensbaby LM-10, shot through a fisheye lens and two mirrors. Photo: Charlie Sorrel/Cult of Mac

I like the Lensbaby that I have for my regular camera, but I frikkin’ love the Lensbaby LM–10 for the iPhone. Like most things that make the trip from elsewhere to iOS, the little Lensbaby offers a subset of the original’s features, but they are – dare I say – a more focused set of features.

Let’s just say the iPhone Lensbaby is about the funnest iPhoneography accessory around.

Gadget Watch: Bags, bags and … bags. Plus, some cool new camera gear

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Bags, bags, bags. Literally – there are three hot bags in this week’s gadget roundup, and if you buy them all, you’ll be out by around a grand. Or you could buy the ultra-expensive Leica M-P, a new camera so minimal it doesn’t even have the trademark red dot on the front, yet still costs $8,000. Or you can go to the other end of the price range and pick up LensBaby’s new iPhone optic for just $70. And that’s just the beginning…

Bags, bags, bags. Literally – there are three hot bags in this week’s gadget roundup, and if you buy them all, you’ll be out by around a grand. Or you could buy the ultra-expensive Leica M-P, a new camera so minimal it doesn’t even have the trademark red dot on the front, yet still costs $8,000. Or you can go to the other end of the price range and pick up LensBaby’s new iPhone optic for just $70. And that’s just the beginning…


Lensbaby For iPhone Hits The Sweet Spot

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Lensbaby’s new iPhone lens looks awesome. Or it would, if it didn’t attach with magnets. Yes, it’s a super-strong magnet and might therefore avoid the problem suffered by all other magnetically-attached iPhone lenses: they are hell to keep aligned.

But you still have to glue a metal ring onto the back of your iPhone.

Lensbaby Spark Distorts Your Photos For Just $80

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Buy this. Now. You will not regret it.
Buy this. Now. You will not regret it.

Like any good father, I love my Lensbabys. Screwed onto the front of my camera they distort the world just enough to make looking at it more interesting, and therefore make me take better photos. But for some, these lenses — which let the photographer move a "sweet-spot" of sharp focus around an otherwise blurred frame — are expensive novelties.

Well, they might still be novelties, but the new Lensbaby Spark are anything but expensive.

Lensbaby Pro Effects Kit Is A Great Way To Save $55

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Struggling to get rid of that last $750? Lensbaby has just the thing for you

If you have been thinking about dipping a photographic toe into the contrasty, blurred waters of Lensbaby’s lenses, and you happen to have $750 (but not $805) lying around the house with nothing to spend it on, then perhaps you might consider the Pro Effects Kit, a bundle of some of Lensbaby’s funnest gear, all in its own special bag.