Games have held a remarkable 40 month lead over all other categories when it comes to mobile apps. Mobile games have become so popular that even powerhouse console gaming companies such as Nintendo have seen their profits plummet because of them. They’ve given developers the highest ad revenue and have consumed more of a consumer’s time than any other app category. Unfortunately, like all good things, mobile gaming’s reign has come to an end. There’s a new head honcho in app land and its name is social networking.