The iPhone 7 display may be the new device’s most underrated feature, based on an in-depth analysis by display experts.
Apple’s new LCD display was rated as “visually indistinguishable from perfect” when it comes to image contrast and intensity. The tiniest amount of color variation, seen when viewing the screen from an angle, also yielded top marks.
Apple prides itself on delivering the best LCD displays you’ll find in a smartphone, but they pale in comparison to the OLED screens offered by its rivals. Samsung proves that — and shows us why the iPhone needs an OLED display — in the awesome comparison video below.
The rumors that Samsung is ramping up its OLED facilities bodes well for superior displays on next year’s iPhone refresh, but there’s one party that’s not quite so pleased: struggling Apple display maker Japan Display.
The reason? Because while other companies bet big on OLED, it seems that Japan Display doubled-down on its LCD technology — and may now be suffering the effects of its ill-timed decision.
The iPhone may finally ditch its metal casing in 2017 in favor of a new curved glass body similar to the one on Samsung’s Galaxy S7 edge.
Apple’s next big redesign of the iPhone is slated for next year, reports KGI Securities analyst Ming-Chi Kuo, who claims in his latest note to investors that Apple will pair the new case design with a 5.8-inch AMOLED display.