GoPro owns the action camera market it invented and the routine emergence of new competitors only seems to make GoPro’s sales go up. Why would anyone try to compete?
In creating The People’s Action Camera, Utah-based Vidi did not set out to target GoPro. It is instead aiming for more budget-conscious consumers who aren’t necessarily into gadgets. The result is a camera that requires little to no study to use, provides pro-grade high-def footage and has software that edits video for you.
One other thing – it costs less than $100.