How Steve Jobs prepared Apple for controversies like Bendgate

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"You like me, they really like me!" Photo: Ben Stanfield/Flickr CC
"You like me, you really like me!" Photo: Ben Stanfield/Flickr CC

The infamous iPhone 6 “bending video” may have reached close to 47 million hits on YouTube, but Apple has seemingly escaped Bendgate without any lasting damage — just as it has with every “gate” incident before it.

In a new blog post entitled “The Joy of Apple Slamming,” former Apple ad exec Ken Segall (the man who named the iMac) explains how Jobs created a company able to withstand the kind of damaging rumors that would permanently damage lesser rivals.

The secret? Get people to really, really love you.

Why Apple might kill the “i” forever

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Double down indeed. Not one glimpse of the Apple Watch was leaked to the press or even Chinese manufacturers ahead of this week. No one got the name of Apple Pay right. And who could have predicted the Digital Crown as the UI input for smartwatches? Say what you will about the new products, but Steve's secrecy machine is on point like never before.
Has Apple made the right choice to ditch the i-naming scheme for new products? The man who named the iMac thinks so. (Photo: Business Insider)

From books to phones, Apple’s named everything with the same “i” moniker since 1998. With the Apple Watch and Apple Pay, however, it looks like that convention is set to change. 

Cult of Mac reached out to Ken Segall — the former Apple employee who started the tradition with the original iMac — for his surprising reaction to Apple ditching his naming convention for new product categories.

Why Steve Jobs Would Have Hated This Inexplicably Stupid Samsung Ad [Video]

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Check out the inexplicable Samsung ad above. A weirdo sitting in a barren landscape, giggling at apples, as a synthesizer farts. Then, suddenly, he does a weird dance with Ninjas. Hey, don’t you want to buy a Galaxy S4 now?

It’s completely stupid, and Steve Jobs would have hated it. How do you know? Because legendary Apple ad man Ken Segall says he would have. Here’s why: Steve didn’t want his ad companies huffing the paint thinner.

New Spyshot Suggests Apple Might Not Call The Next iPhone The iPhone 5S After All

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Last year, there was a lot of debate about whether the iPhone 5 (the sixth iPhone at the time) would be called the iPhone 5 or the iPhone 6, and the same happened the year before as people bickered about whether Apple should call the iPhone 4S the iPhone 5.

As the seventh-generation iPhone approaches, the debate is opening up again: what should Apple call it? Ex-Apple ad man Ken Segall has raised convincing arguments saying that Apple is shooting itself in the foot with the “S” series naming convention, signalling to consumers that every other year, you get a half-baked iPhone instead of a fresh new one.

Now, some slim evidence is pointing towards the notion that Apple might be listening to their former advertising prodigy, and that the next iPhone might be called the iPhone 6.